Conversion Optimization specialist

Duties and Responsibilities
Build and test to create high-converting landing pages for a range of campaigns including paid search, content and more
Provide strategic UX, content & design related suggestions for improving the number of quality leads
Analyze and track KPIs, leveraging performance data to identify optimization within lead forms
Ability to complete data analysis for website conversion and engagement metrics by source
Research competition and investigate benchmarks to further site conversion rates and design
Requirements
3+ years experience in conversion rate optimization for lead gen
Track record of systematic testing to improve conversion rates
Experience in B2C lead gen preferred
Basic knowledge of web design procedures
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
BA in Marketing, Digital technologies or similar relevant field