Arabic UX Writer for Restaurant online ordering system

Job ID: 39686050

Budget: $30 – $250 AUD

We are Yallaye.com, a Yemeni-based company offering comprehensive online ordering and delivery systems tailored specifically for restaurants. Our mission is to empower restaurants to expand their business online by maintaining control over their customer experience, improving cash flow, and providing practical tools to fuel growth.

We’re seeking an experienced Arabic-speaking website content and UX writer to review, analyze, and enhance our website’s content and user experience. The ideal candidate will help us clearly communicate our unique value—especially how we help restaurants grow and how we differ from typical food delivery apps—ultimately driving more restaurant sign-ups.

Key Goals:
Clearly communicate how Yallaye helps restaurants grow their business and succeed online.

Differentiate Yallaye from third-party food delivery apps and aggregators.

Increase sign-ups and engagement from restaurant owners through a compelling website experience.

Ensure our messaging and content project credibility and reliability, avoiding salesy or pushy language.

Focus on the restaurant owners’ pain points and clearly explain how Yallaye can help them achieve growth, increased sales, and profitability.

Scope of Work:
1. Understand Our Business
Review the entire website at yallaye.com and its current content.

Familiarize yourself with our mission, target audience, and competitive landscape.

2. Content, Structure, and UX Analysis
Audit all website pages for messaging clarity, structure, and user experience friction points.

Benchmark against best practices in restaurant ordering systems and delivery solutions.

Deliverables:
Revised and compelling Arabic content for all website pages based on a clearly defined brand voice and tone.

Defined brand voice and tone guidelines aligned with our mission and audience.

Detailed user personas representing our target restaurant owners to guide content and UX decisions.

A comprehensive content strategy and guideline for consistent future content development.

Clear, actionable UX and structural recommendations to improve user flow and increase sign-ups.

6 Instagram posts content written in Arabic, tailored to engage restaurant owners and promote Yallaye’s value proposition.