E-commerce Website Development

I'm looking to create an e-commerce website for selling physical goods, such as radios. The site should include essential features like:

- Shopping cart
- Product reviews
- Customer accounts

Additionally, I need a branding guide to establish a cohesive visual style for the site.

Ideal Skills and Experience:
- Proven experience in developing user-friendly e-commerce websites
- Strong understanding of UI/UX design principles
- Ability to create a comprehensive branding guide
- Familiarity with integrating shopping carts, product reviews, and customer accounts

Please provide examples of previous work and a detailed plan for both the website and branding.