Website Redesign & UI Enhancement – B2B AdTech Landing Page (Figma/Urgent)
Budget: $10 – $30 USD
I am looking for a skilled UI/UX designer to refine and elevate an existing Figma landing page for a B2B programmatic advertising company in the AdTech industry.
The base layout and structure are already created. However, the design requires professional visual improvements, brand refinement, and stronger SaaS-level polish. This is not a full redesign from scratch. It is a high-quality upgrade of the current design to achieve a modern, premium, tech-forward look.
Scope of Work
Logo Redesign
Create a new modern and professional logo that reflects a clean, tech-forward AdTech identity. The logo should feel minimal, scalable, and suitable for a SaaS platform. Final files must be delivered in vector format (SVG, AI) and integrated into the updated Figma design.
Color Palette Update
The current dark green theme must be transformed into a refined light-green based palette. Propose a complete and cohesive color system including primary, secondary, accent, and neutral tones. Ensure accessibility, strong contrast, and professional B2B credibility throughout the interface.
Section Image Customization
There are four major section visuals currently used as placeholders. These must be redesigned or recreated to align with the programmatic advertising ecosystem.
Visual themes may include dashboards, data visualizations, digital ad placements, web and mobile environments, and abstract data concepts. All visuals must follow a consistent style in lighting, perspective, composition, and tone. High-quality AI-generated visuals are acceptable if they maintain a cohesive SaaS aesthetic.
Hero Section Improvement
The hero section needs refinement in layout balance, typography hierarchy, and overall visual impact. Improve headline structure, supporting text clarity, and CTA placement. The hero must deliver a strong first impression and feel premium, confident, and data-driven.
Full UI Enhancement
Refine spacing, alignment, and overall visual hierarchy across the entire page. Improve typography pairing and consistency. Suggest subtle modern interactions such as hover states or animation concepts where appropriate.
The design must be optimized primarily for desktop usage, as approximately 80% of visitors access from desktop devices. It should look excellent on smaller laptop screens under 14 inches as well as large desktop monitors.
Design Direction
Industry context is programmatic advertising and B2B SaaS. The style should be clean, spacious, modern, and tech-oriented with strong typography and subtle but purposeful animations. The final result should communicate credibility, innovation, and performance.
Deliverables
Updated and well-organized Figma file with clean components and structure.
New logo in vector formats.
Refined color system.
Updated section visuals.
Final homepage design ready for development handoff.
Timeline
Fast turnaround required. The homepage should be completed within 5 to 7 hours.
Ideal Candidate
Strong portfolio in SaaS or B2B website design. Experience in AdTech or MarTech is a plus. Excellent typography sense, clean design execution, and strong understanding of visual hierarchy are essential.
Application Requirements
Please include relevant SaaS or B2B website examples, your portfolio link, estimated timeline, and fixed price quote.
If you understand modern SaaS aesthetics and can elevate an existing design into a premium-level product, this project is a strong fit.
The base layout and structure are already created. However, the design requires professional visual improvements, brand refinement, and stronger SaaS-level polish. This is not a full redesign from scratch. It is a high-quality upgrade of the current design to achieve a modern, premium, tech-forward look.
Scope of Work
Logo Redesign
Create a new modern and professional logo that reflects a clean, tech-forward AdTech identity. The logo should feel minimal, scalable, and suitable for a SaaS platform. Final files must be delivered in vector format (SVG, AI) and integrated into the updated Figma design.
Color Palette Update
The current dark green theme must be transformed into a refined light-green based palette. Propose a complete and cohesive color system including primary, secondary, accent, and neutral tones. Ensure accessibility, strong contrast, and professional B2B credibility throughout the interface.
Section Image Customization
There are four major section visuals currently used as placeholders. These must be redesigned or recreated to align with the programmatic advertising ecosystem.
Visual themes may include dashboards, data visualizations, digital ad placements, web and mobile environments, and abstract data concepts. All visuals must follow a consistent style in lighting, perspective, composition, and tone. High-quality AI-generated visuals are acceptable if they maintain a cohesive SaaS aesthetic.
Hero Section Improvement
The hero section needs refinement in layout balance, typography hierarchy, and overall visual impact. Improve headline structure, supporting text clarity, and CTA placement. The hero must deliver a strong first impression and feel premium, confident, and data-driven.
Full UI Enhancement
Refine spacing, alignment, and overall visual hierarchy across the entire page. Improve typography pairing and consistency. Suggest subtle modern interactions such as hover states or animation concepts where appropriate.
The design must be optimized primarily for desktop usage, as approximately 80% of visitors access from desktop devices. It should look excellent on smaller laptop screens under 14 inches as well as large desktop monitors.
Design Direction
Industry context is programmatic advertising and B2B SaaS. The style should be clean, spacious, modern, and tech-oriented with strong typography and subtle but purposeful animations. The final result should communicate credibility, innovation, and performance.
Deliverables
Updated and well-organized Figma file with clean components and structure.
New logo in vector formats.
Refined color system.
Updated section visuals.
Final homepage design ready for development handoff.
Timeline
Fast turnaround required. The homepage should be completed within 5 to 7 hours.
Ideal Candidate
Strong portfolio in SaaS or B2B website design. Experience in AdTech or MarTech is a plus. Excellent typography sense, clean design execution, and strong understanding of visual hierarchy are essential.
Application Requirements
Please include relevant SaaS or B2B website examples, your portfolio link, estimated timeline, and fixed price quote.
If you understand modern SaaS aesthetics and can elevate an existing design into a premium-level product, this project is a strong fit.