Senior Designer for B2C eSIM Store

Job ID: 40066608

Budget: $250 – $750 USD

We are looking for a Senior Designer to define the visual identity of a new global B2C eSIM store. We need a conversion-focused, minimalist design that feels like a modern FinTech app (e.g., Wise, Revolut, TradeRepublic, Monobank), not a cluttered telecom store.

The Project: We are building a platform where travelers can buy digital data plans for 160+ countries. Crucial: 90% of our traffic is mobile. The design must be Mobile-First. Desktop is secondary.

The Visual Strategy (Must Follow):

Aesthetic: Clean, high-contrast, massive typography (Sans Serif), rounded corners (Bento Grid style), and plenty of whitespace.

Imagery Mix:

Hero Headers: We require High-Quality Lifestyle Photography. Real people using phones in specific destinations (e.g., A woman taking a selfie with the Pyramids; A guy checking maps near the Eiffel Tower). No generic stock photos.

Icons/Process: Use Lottie-style illustrations for the "How it Works" steps. Minimalist and animated-ready.

Trust Signals: You must incorporate compatibility logos (Apple, Samsung, Google Pixel, Xiaomi) cleanly to establish tech authority.

Scope of Work (7 Key Views):

Homepage (The Search Engine):

Hero: High-impact title + "Search Destination" + "Select Days" input.

Flow Logic: We follow the "Holafly" model. Users select Country + Days on Home -> Click Search -> Land directly on the Product Page with those options pre-selected.

Trust Blocks: "No Roaming Fees", "Keep your Number", etc.

Master Product Page (Conversion Core):

Hero: Destination-specific lifestyle photo.

Plan Selector: No Dropdowns. Use selectable "Cards" for Data Plans (e.g., 3GB, 5GB, Unlimited).

Tech Specs: Clear icons for 5G/4G, Tethering, etc.

Sticky Bottom Bar (Mobile): Price + "Buy Now" button always visible.

Checkout:

Frictionless, Guest Checkout default. Apple Pay/Google Pay prominence.

Installation Guide:

Visual step-by-step (styled like an Instagram Story timeline) using Lottie placeholders.

User Dashboard ("My eSIMs"):

Wallet-style UI showing active and expired plans.

Affiliate & Loyalty Page:

Visualizing "Refer a Friend" benefits.

Displaying "Loyalty Points/Cashback" accumulation.

Menu/Navigation:

Simple mobile tab bar or clean header.

Important Notes:

Copywriting: We have a dedicated copywriter. You can use smart placeholders (e.g., "Headline goes here", "Value prop") for now.

Deliverable: Figma files (Auto-layout preferred) ready for development.