Senior Designer for B2C eSIM Store
Budget: $250 – $750 USD
We are looking for a Senior Designer to define the visual identity of a new global B2C eSIM store. We need a conversion-focused, minimalist design that feels like a modern FinTech app (e.g., Wise, Revolut, TradeRepublic, Monobank), not a cluttered telecom store.
The Project: We are building a platform where travelers can buy digital data plans for 160+ countries. Crucial: 90% of our traffic is mobile. The design must be Mobile-First. Desktop is secondary.
The Visual Strategy (Must Follow):
Aesthetic: Clean, high-contrast, massive typography (Sans Serif), rounded corners (Bento Grid style), and plenty of whitespace.
Imagery Mix:
Hero Headers: We require High-Quality Lifestyle Photography. Real people using phones in specific destinations (e.g., A woman taking a selfie with the Pyramids; A guy checking maps near the Eiffel Tower). No generic stock photos.
Icons/Process: Use Lottie-style illustrations for the "How it Works" steps. Minimalist and animated-ready.
Trust Signals: You must incorporate compatibility logos (Apple, Samsung, Google Pixel, Xiaomi) cleanly to establish tech authority.
Scope of Work (7 Key Views):
Homepage (The Search Engine):
Hero: High-impact title + "Search Destination" + "Select Days" input.
Flow Logic: We follow the "Holafly" model. Users select Country + Days on Home -> Click Search -> Land directly on the Product Page with those options pre-selected.
Trust Blocks: "No Roaming Fees", "Keep your Number", etc.
Master Product Page (Conversion Core):
Hero: Destination-specific lifestyle photo.
Plan Selector: No Dropdowns. Use selectable "Cards" for Data Plans (e.g., 3GB, 5GB, Unlimited).
Tech Specs: Clear icons for 5G/4G, Tethering, etc.
Sticky Bottom Bar (Mobile): Price + "Buy Now" button always visible.
Checkout:
Frictionless, Guest Checkout default. Apple Pay/Google Pay prominence.
Installation Guide:
Visual step-by-step (styled like an Instagram Story timeline) using Lottie placeholders.
User Dashboard ("My eSIMs"):
Wallet-style UI showing active and expired plans.
Affiliate & Loyalty Page:
Visualizing "Refer a Friend" benefits.
Displaying "Loyalty Points/Cashback" accumulation.
Menu/Navigation:
Simple mobile tab bar or clean header.
Important Notes:
Copywriting: We have a dedicated copywriter. You can use smart placeholders (e.g., "Headline goes here", "Value prop") for now.
Deliverable: Figma files (Auto-layout preferred) ready for development.
The Project: We are building a platform where travelers can buy digital data plans for 160+ countries. Crucial: 90% of our traffic is mobile. The design must be Mobile-First. Desktop is secondary.
The Visual Strategy (Must Follow):
Aesthetic: Clean, high-contrast, massive typography (Sans Serif), rounded corners (Bento Grid style), and plenty of whitespace.
Imagery Mix:
Hero Headers: We require High-Quality Lifestyle Photography. Real people using phones in specific destinations (e.g., A woman taking a selfie with the Pyramids; A guy checking maps near the Eiffel Tower). No generic stock photos.
Icons/Process: Use Lottie-style illustrations for the "How it Works" steps. Minimalist and animated-ready.
Trust Signals: You must incorporate compatibility logos (Apple, Samsung, Google Pixel, Xiaomi) cleanly to establish tech authority.
Scope of Work (7 Key Views):
Homepage (The Search Engine):
Hero: High-impact title + "Search Destination" + "Select Days" input.
Flow Logic: We follow the "Holafly" model. Users select Country + Days on Home -> Click Search -> Land directly on the Product Page with those options pre-selected.
Trust Blocks: "No Roaming Fees", "Keep your Number", etc.
Master Product Page (Conversion Core):
Hero: Destination-specific lifestyle photo.
Plan Selector: No Dropdowns. Use selectable "Cards" for Data Plans (e.g., 3GB, 5GB, Unlimited).
Tech Specs: Clear icons for 5G/4G, Tethering, etc.
Sticky Bottom Bar (Mobile): Price + "Buy Now" button always visible.
Checkout:
Frictionless, Guest Checkout default. Apple Pay/Google Pay prominence.
Installation Guide:
Visual step-by-step (styled like an Instagram Story timeline) using Lottie placeholders.
User Dashboard ("My eSIMs"):
Wallet-style UI showing active and expired plans.
Affiliate & Loyalty Page:
Visualizing "Refer a Friend" benefits.
Displaying "Loyalty Points/Cashback" accumulation.
Menu/Navigation:
Simple mobile tab bar or clean header.
Important Notes:
Copywriting: We have a dedicated copywriter. You can use smart placeholders (e.g., "Headline goes here", "Value prop") for now.
Deliverable: Figma files (Auto-layout preferred) ready for development.
Related categories:
Graphic Design
Logo Design
Photoshop
User Interface / IA
UX / User Experience
UI / User Interface
Figma
Web Design