Luxury Shopify Beauty Store Design

My Shopify store combines premium skincare with stylish apparel and I want every pixel to feel as refined as the products themselves. The brand already has a full style guide—fonts, colour palette, imagery rules, voice—and I need someone who can translate those guidelines into a truly high-end shopping experience.

What I need right now goes beyond a quick theme tweak. I want the homepage, collection pages and product pages redesigned so they guide visitors smoothly from discovery to checkout. That includes strategic placement of discount pop-ups and embedded sign-up prompts that feel exclusive, not pushy, plus a checkout flow that reassures and converts. On the merchandising side, each product listing must be optimised with compelling copy blocks, media galleries and cross-sell sections to increase average order value.

Key deliverables
• Revamped layout and navigation rooted in my existing brand guidelines
• Luxury-oriented UI/UX improvements across desktop and mobile
• Integrated sign-up + discount triggers (Klaviyo, Shopify Email or similar)
• Optimised product listings with SEO-friendly titles, descriptions and upsell modules
• Final hand-off with clear instructions so I can update future items without breaking the design

I work directly in Shopify’s theme editor and am comfortable with Liquid snippets, so feel free to suggest custom code where a plugin won’t do. Once complete, I’ll review the live staging theme; approval comes when design and functionality match the brief, load times stay fast, and no branding elements deviate from the style guide.