Graphic Designer needed – Brand identity & color system for a French fintech SaaS -- 2

MyDecisio — Looking for a Designer / Art Director to Build a Complete B2B SaaS Brand Universe (AI Fintech)
MyDecisio is a French B2B SaaS platform built for accounting firms and their SME clients. We automate accounting workflows using AI and deliver strategic financial dashboards.
We are undergoing a full rebranding and we are looking for much more than a graphic designer: we need a genuine creative partner capable of building a solid, coherent, and lasting brand universe — one that will give MyDecisio a strong, recognizable visual personality, perfectly suited to an ambitious tech product.
The logo shape is already designed. What's missing is everything else: the visual soul of the brand.

What we are building together
This project goes far beyond picking colors or creating logo variations. We expect a deep reflection on who MyDecisio is visually: how it stands out, what it evokes, what it communicates about our product and our values.
The selected designer will be involved in a process of creative consulting and co-construction — not simply execution. They will need to understand our market, our positioning, our users, and translate all of this into a coherent, expressive visual system.
The brand universe must work across two environments:

Digital / web — SaaS interfaces, UI components, website, social media, email campaigns
Print — trade shows, investor pitch decks, business cards, presentation folders


Scope of the project
1. Brand strategy & creative consulting
Analysis of our positioning and competitive landscape (fintech, SaaS, accounting software)
Recommendations on visual mood, graphic territory, and values to project
Argued moodboard and creative directions presented before any production begins

2. Color & typography system
Definition of a primary and secondary color palette (HEX / RGB / CMYK / Pantone)
Selection and justification of a typography system (web + print)
Usage rules and combination guidelines

3. Logo variations
Application of the brand universe to the existing logo
Delivery of all variants: primary, reversed, monochrome, favicon, app icon, print version

4. Complete graphic universe
Definition of a graphic style truly specific to MyDecisio: shapes, patterns, textures, layouts, visual treatment
Library of reusable graphic elements (icons, shapes, backgrounds, dividers, etc.)
UI component style (buttons, cards, badges, tables, alerts)
Photography / illustration mood if relevant

5. Brand style guide
Comprehensive reference document (PDF + Figma source)
Web and print application examples
Usage rules, forbidden uses, ready-to-use templates


Who we are looking for
We are not looking for a contractor who waits for a brief and executes it. We are looking for someone who knows how to ask the right questions, who has strong convictions about what works for a brand like ours, and who is capable of standing behind their creative choices while remaining open to feedback.

Proven experience in brand identity and art direction for startups, SaaS, fintech, or B2B tech products
Portfolio featuring complete brand universe projects — not just isolated logos or illustrations
Ability to work iteratively with regular feedback cycles
Proficient with Figma and/or Adobe Illustrator / InDesign
Comfortable with both print production constraints (CMYK, bleeds, Pantone) and web design standards
French speaker preferred, English fully accepted


What we provide
Detailed brief with positioning, target audience, and market context
Existing logo in vector format
Competitor references and design inspirations
Color directions already explored
Availability for regular exchanges throughout the project


Deliverables
Moodboard and validated creative direction
Complete color palette (all color codes)
Typography system (web + print)
Logo in all variations (SVG, PNG, PDF)
Brand graphic elements library
UI style guide (digital components)
Complete brand style guide (PDF + Figma / editable source files)
Basic print templates (business card, letterhead, presentation cover)