Fintech Brand Kit & Guidelines for tech build
Budget: $10 – $5,000 AUD
My fintech platform needs a professional, fintech-grade brand kit that will cascade consistently through every screen of our customer-facing web and mobile apps. I am looking to lock down a refined system of colours, typography, logo usage and UI guidance that projects trust and security while staying sleek, modern and fully accessible.
The visual tone must feel contemporary yet understated—think modern minimalism tailored for finance. Clarity, legibility and WCAG-compliant contrast are non-negotiable, and micro-interactions, iconography and motion cues should reinforce a sense of reliability.
To keep the work structured, I will consider the project complete when I receive:
• Master colour palette with HEX, RGB and accessibility contrast notes
• Hierarchical type scale (web-safe and fallback stacks) plus usage rules
• Primary, secondary and monochrome logo versions with clear-space & misuse guidelines (AI/SVG/PNG)
• Iconography style direction and any core icons in SVG
• UI component library mock-ups in Figma (buttons, forms, alerts, data cards, navigation states) reflecting the approved palette and type system
• A concise brand guideline PDF (10–20 pages) that ties it all together for designers and developers
Native files should be delivered in Figma (preferred) along with Illustrator/Photoshop assets where applicable. If you have fintech or SaaS experience, please mention it and share one relevant sample so I can gauge fit quickly. I’m ready to move ahead as soon as the right designer surfaces and will be responsive with feedback to keep timelines tight.
The visual tone must feel contemporary yet understated—think modern minimalism tailored for finance. Clarity, legibility and WCAG-compliant contrast are non-negotiable, and micro-interactions, iconography and motion cues should reinforce a sense of reliability.
To keep the work structured, I will consider the project complete when I receive:
• Master colour palette with HEX, RGB and accessibility contrast notes
• Hierarchical type scale (web-safe and fallback stacks) plus usage rules
• Primary, secondary and monochrome logo versions with clear-space & misuse guidelines (AI/SVG/PNG)
• Iconography style direction and any core icons in SVG
• UI component library mock-ups in Figma (buttons, forms, alerts, data cards, navigation states) reflecting the approved palette and type system
• A concise brand guideline PDF (10–20 pages) that ties it all together for designers and developers
Native files should be delivered in Figma (preferred) along with Illustrator/Photoshop assets where applicable. If you have fintech or SaaS experience, please mention it and share one relevant sample so I can gauge fit quickly. I’m ready to move ahead as soon as the right designer surfaces and will be responsive with feedback to keep timelines tight.