Expert WordPress Developer for E-commerce Overhaul -- 2

Job ID: 40316887

Budget: $750 – $1,500 USD

We are seeking an expert WordPress Developer/Designer to provide a quotation for redesigning our existing e-commerce website specialized in bakery and oven equipment. The website is fully functional, in Arabic, and currently live with all products uploaded. We are looking for a professional "facelift" to enhance the visual identity, user experience, and conversion rates without changing the core structural foundation.
​1. Design & User Experience (UI/UX)
​Custom Redesign: Modernize the layout, color scheme, and typography to reflect a professional industrial/commercial brand.
​User Interface: Create a seamless, high-converting, and marketing-focused interface that is extremely easy for customers to navigate.
​Mobile First: The design must be 100% responsive and optimized for mobile users.
​Call to Action (CTA): Strategic integration of WhatsApp floating buttons and CTAs across all pages to drive inquiries.
​2. Performance & Speed Optimization
​Speed Benchmarking: Achieve a 95+ score on Google PageSpeed Insights (Mobile & Desktop).
​High-Quality Visuals: Ensure all product images are crystal clear (High Resolution) while maintaining fast loading times.
​Tool Management: Professional configuration of our existing premium tools: WP Rocket and Imagify.
​Security: Full integration and optimization with Cloudflare for protection and performance.
​3. E-commerce & Technical Integration
​Simplified Checkout: Optimize the checkout process to be as fast and frictionless as possible.
​Payments: Maintain existing integrations for Arabic payment gateways and installment (Buy Now, Pay Later) services.
​Tracking & Pixels: Ensure all existing Social Media Pixels and Ad tracking codes remain intact and functional.
​SEO Compliance: The redesign must follow SEO best practices (heading hierarchy, meta tags, and alt texts) to maintain and improve search rankings.
​4. Required Deliverables
​Estimated timeline for completion.
​A breakdown of costs for the redesign and optimization.
​Portfolio of previous work, specifically focusing on high-performance WordPress stores.

The freelancer must make the website in arabic language.