Shopify UI/UX Designer
Budget: ₹75,000 – ₹150,000 INR
Website UI/UX Designer (Shopify)
Role Overview:
We are seeking a creative and detail-oriented UI/UX Designer specialising in Shopify websites to design, optimise, and enhance user experiences across our direct-to-consumer (D2C) brand websites. The candidate will focus on aesthetic design, intuitive navigation, and conversion-driven layouts, ensuring that every Shopify storefront is optimised for performance, engagement, and sales.
The ideal candidate should have strong expertise in Shopify design frameworks, Figma/Adobe XD, user research, and eCommerce best practices, with a sharp eye for detail and a deep understanding of consumer behaviour in digital commerce.
________________________________________
Key Responsibilities (KRAs):
1. Website Design & User Experience
o Design and deliver responsive, user-centric website interfaces for Shopify stores.
o Develop page layouts, navigation structures, and interactive elements to optimise usability.
o Create wireframes, mock-ups, and prototypes for new features, pages, and redesigns.
o
2. Conversion Optimization
o Collaborate with marketing and growth teams to design high-converting product pages, landing pages, and checkout flows.
o Implement UI/UX best practices for CRO (Conversion Rate Optimisation), including A/B testing variations.
o Continuously improve navigation, product discoverability, and checkout experience.
3. Brand Consistency & Visual Identity
o Ensure that all designs align with the brand's guidelines, tone, and aesthetic.
o Maintain consistency in fonts, colours, imagery, and UI elements across web assets.
4. Research & Innovation
o Stay updated with Shopify design trends, UI/UX best practices, and competitor benchmarks.
o Conduct user research, heatmap analysis, and usability tests to identify improvement areas.
o Explore and suggest new Shopify apps, plugins, and design frameworks to enhance site functionality.
5. Collaboration
o Work closely with developers, Shopify theme customizers, and growth teams to bring designs to life.
o Collaborate with content, performance marketing, and SEO teams to create optimised design solutions.
________________________________________
Key Performance Indicators (KPIs):
1. Website Performance & Engagement
o Average session duration improvement (Target: +15% within 6 months).
o Bounce rate reduction (Target: -10% within 6 months).
o Improved navigation flow (measured via heatmaps & user journeys).
2. Conversion Metrics
o Increase in website conversion rate (Target: +20% within 6–9 months).
o Improvement in cart-to-checkout conversion rate (Target: +15% within 6 months).
o Landing page conversion uplift from A/B testing.
3. Design Delivery & Efficiency
o Timely delivery of design assets and prototypes (95% on-time delivery).
o Number of completed design iterations with measurable improvements.
o Adherence to brand guidelines and feedback implementation rate.
4. Innovation & Testing
o Number of A/B tests or design experiments executed per quarter.
o Number of new UI/UX ideas tested and adopted from research/competitors.
5. Stakeholder Satisfaction
o Positive feedback from cross-functional teams (measured via quarterly reviews).
o Smooth handover of design files and documentation to developers.
________________________________________
Job Requirements:
• Experience: 3–6 years in UI/UX design, with at least 2+ years in Shopify website design.
• Skills:
o Proficiency in Figma, Adobe XD, Photoshop, and Illustrator.
o Strong understanding of Shopify’s theme architecture & Liquid templates.
o Knowledge of HTML/CSS basics (bonus).
o CRO and UX research experience (Hotjar, Google Analytics, Crazy Egg).
• Soft Skills:
o Strong attention to detail and aesthetic sense.
o Ability to balance creativity with functionality and conversion goals.
o Strong communication and collaboration skills.
________________________________________
Required Experience & Tools:
The candidate should have hands-on expertise in the following tools & platforms:
Design & Prototyping Tools
• Figma – Wireframing, prototyping, UI design, and developer handoff.
• Adobe XD / Sketch – Alternate UI/UX prototyping tools.
• Adobe Photoshop & Illustrator – Visual assets, image editing, iconography, banners.
• Canva (optional but useful) – Quick mock-ups, presentations, and lightweight design assets.
Shopify Platform Skills
• Shopify Admin, Theme Editor, and Liquid Template Language basics.
• Theme customisation experience | Coding Experience
• Understanding of Shopify’s sections, blocks, and meta fields.
• Knowledge of Shopify Apps
________________________________________
GOOD TO HAVE EXPERIENCE - Analytics, Research & CRO Tools
• Google Analytics 4 (GA4) – Tracking user journeys, drop-offs, and engagement.
• Hotjar / Crazy Egg / Microsoft Clarity – Heatmaps, session recording, scroll tracking.
• Optimizely / VWO / Google Optimise – A/B testing and CRO experiments.
• Surveys & Feedback Tools – Type form, Google Forms, or in-app survey tools.
Bonus Technical Skills
• Basic HTML / CSS / JavaScript knowledge for collaborating with developers.
• Understanding of responsive design frameworks (Bootstrap, Tailwind, etc.).
• Knowledge of SEO principles for web design (page speed, mobile-first, image optimisation).
________________________________________
Experience Requirements:
• 3–6 years in UI/UX design, with at least 2+ years in Shopify websites/eCommerce.
• Strong portfolio showcasing Shopify storefronts, landing pages, product pages, and user flows.
• Demonstrated ability to increase website conversion rates and improve user journeys through design.
• Familiarity with global D2C and premium/lifestyle brand websites is a strong plus.
________________________________________
Role Overview:
We are seeking a creative and detail-oriented UI/UX Designer specialising in Shopify websites to design, optimise, and enhance user experiences across our direct-to-consumer (D2C) brand websites. The candidate will focus on aesthetic design, intuitive navigation, and conversion-driven layouts, ensuring that every Shopify storefront is optimised for performance, engagement, and sales.
The ideal candidate should have strong expertise in Shopify design frameworks, Figma/Adobe XD, user research, and eCommerce best practices, with a sharp eye for detail and a deep understanding of consumer behaviour in digital commerce.
________________________________________
Key Responsibilities (KRAs):
1. Website Design & User Experience
o Design and deliver responsive, user-centric website interfaces for Shopify stores.
o Develop page layouts, navigation structures, and interactive elements to optimise usability.
o Create wireframes, mock-ups, and prototypes for new features, pages, and redesigns.
o
2. Conversion Optimization
o Collaborate with marketing and growth teams to design high-converting product pages, landing pages, and checkout flows.
o Implement UI/UX best practices for CRO (Conversion Rate Optimisation), including A/B testing variations.
o Continuously improve navigation, product discoverability, and checkout experience.
3. Brand Consistency & Visual Identity
o Ensure that all designs align with the brand's guidelines, tone, and aesthetic.
o Maintain consistency in fonts, colours, imagery, and UI elements across web assets.
4. Research & Innovation
o Stay updated with Shopify design trends, UI/UX best practices, and competitor benchmarks.
o Conduct user research, heatmap analysis, and usability tests to identify improvement areas.
o Explore and suggest new Shopify apps, plugins, and design frameworks to enhance site functionality.
5. Collaboration
o Work closely with developers, Shopify theme customizers, and growth teams to bring designs to life.
o Collaborate with content, performance marketing, and SEO teams to create optimised design solutions.
________________________________________
Key Performance Indicators (KPIs):
1. Website Performance & Engagement
o Average session duration improvement (Target: +15% within 6 months).
o Bounce rate reduction (Target: -10% within 6 months).
o Improved navigation flow (measured via heatmaps & user journeys).
2. Conversion Metrics
o Increase in website conversion rate (Target: +20% within 6–9 months).
o Improvement in cart-to-checkout conversion rate (Target: +15% within 6 months).
o Landing page conversion uplift from A/B testing.
3. Design Delivery & Efficiency
o Timely delivery of design assets and prototypes (95% on-time delivery).
o Number of completed design iterations with measurable improvements.
o Adherence to brand guidelines and feedback implementation rate.
4. Innovation & Testing
o Number of A/B tests or design experiments executed per quarter.
o Number of new UI/UX ideas tested and adopted from research/competitors.
5. Stakeholder Satisfaction
o Positive feedback from cross-functional teams (measured via quarterly reviews).
o Smooth handover of design files and documentation to developers.
________________________________________
Job Requirements:
• Experience: 3–6 years in UI/UX design, with at least 2+ years in Shopify website design.
• Skills:
o Proficiency in Figma, Adobe XD, Photoshop, and Illustrator.
o Strong understanding of Shopify’s theme architecture & Liquid templates.
o Knowledge of HTML/CSS basics (bonus).
o CRO and UX research experience (Hotjar, Google Analytics, Crazy Egg).
• Soft Skills:
o Strong attention to detail and aesthetic sense.
o Ability to balance creativity with functionality and conversion goals.
o Strong communication and collaboration skills.
________________________________________
Required Experience & Tools:
The candidate should have hands-on expertise in the following tools & platforms:
Design & Prototyping Tools
• Figma – Wireframing, prototyping, UI design, and developer handoff.
• Adobe XD / Sketch – Alternate UI/UX prototyping tools.
• Adobe Photoshop & Illustrator – Visual assets, image editing, iconography, banners.
• Canva (optional but useful) – Quick mock-ups, presentations, and lightweight design assets.
Shopify Platform Skills
• Shopify Admin, Theme Editor, and Liquid Template Language basics.
• Theme customisation experience | Coding Experience
• Understanding of Shopify’s sections, blocks, and meta fields.
• Knowledge of Shopify Apps
________________________________________
GOOD TO HAVE EXPERIENCE - Analytics, Research & CRO Tools
• Google Analytics 4 (GA4) – Tracking user journeys, drop-offs, and engagement.
• Hotjar / Crazy Egg / Microsoft Clarity – Heatmaps, session recording, scroll tracking.
• Optimizely / VWO / Google Optimise – A/B testing and CRO experiments.
• Surveys & Feedback Tools – Type form, Google Forms, or in-app survey tools.
Bonus Technical Skills
• Basic HTML / CSS / JavaScript knowledge for collaborating with developers.
• Understanding of responsive design frameworks (Bootstrap, Tailwind, etc.).
• Knowledge of SEO principles for web design (page speed, mobile-first, image optimisation).
________________________________________
Experience Requirements:
• 3–6 years in UI/UX design, with at least 2+ years in Shopify websites/eCommerce.
• Strong portfolio showcasing Shopify storefronts, landing pages, product pages, and user flows.
• Demonstrated ability to increase website conversion rates and improve user journeys through design.
• Familiarity with global D2C and premium/lifestyle brand websites is a strong plus.
________________________________________