Dual-Path Landing Page Design

I’m rebuilding our main landing page so it instantly guides visitors down the right track: B2C prospects who want to find an agency and B2B professionals who simply need solid information and subscribe to my service. The very first screen should offer a clean, unmistakable choice between the two paths.

Once a visitor clicks B2B, the page must present concise product details and transparent pricing information, then invite them to schedule a demo. If they choose B2B, the page should display authoritative copy that answers common questions and ends with a short, friction-less form so we can capture their details.

I’m after a contemporary, conversion-minded layout—mobile-first, but polished on desktop—with intuitive UX cues and engaging micro-interactions. Figma is required. I’ll need source files plus a clickable prototype so our dev team can hand-off smoothly.

Deliverables
• High-fidelity mock-ups for both B2C and B2B flows
• Clickable prototype (desktop & mobile breakpoints)
• Style guide with fonts, colours and component specs
• Handoff assets (SVG/PNG icons, imagery, copy placeholders)

If you’ve built split-audience pages before and have a knack for clear, persuasive UI, I’d love to see your approach.