Complete Brand Identity & UI/UX Mobile App Design (Premium & Anti-Clutter Layout)
Budget: $10 – $30 USD
I need a cohesive, premium-feeling visual presence for a new service-and-logistics platform. The job has two tightly-connected parts:
Brand identity
• Modern, minimalistic logo that scales from app icon to billboard
• Complete style guide covering colour palette, typography, icon set, spacing rules and usage examples
Mobile product design
• High-fidelity UI/UX in Figma for roughly 16–17 screens, split between Client and Driver flows (on-boarding, real-time tracking, job history, earnings, support, profile, etc.). All categories and sections are fully documented and will be shared with the selected designer.
• Interactive Figma prototype showing the end-to-end journey
• Well-named layers, reusable components and auto-layout so developers can hand-off smoothly
Visual Direction & Aesthetics (Crucial):
We are targeting a highly luxurious, clean, and anti-clutter user experience.
Please review the attached photo. This represents the exact high-end, premium look and feel we want for the entire app.
We have attached a second screenshot simply to demonstrate the exact clean layout and quality we expect for the Home Screen.
These two images define our general benchmark; the remaining scope will cover the Vehicle Selection, Tracking screens, and Driver-side app flows.
Acceptance criteria
• All screens follow the approved brand guidelines and keep the clean, modern, minimalistic aesthetic throughout.
• Colour contrast and type hierarchy meet WCAG AA where practical.
• Components are organised into a Figma library; text/colour styles are tokenised.
• Logo and guideline files delivered in SVG, PNG and PDF.
I’ll provide user flows, copy and any competitive references once we begin; you return the logo package, style guide PDF and the complete Figma file with prototype links.
Brand identity
• Modern, minimalistic logo that scales from app icon to billboard
• Complete style guide covering colour palette, typography, icon set, spacing rules and usage examples
Mobile product design
• High-fidelity UI/UX in Figma for roughly 16–17 screens, split between Client and Driver flows (on-boarding, real-time tracking, job history, earnings, support, profile, etc.). All categories and sections are fully documented and will be shared with the selected designer.
• Interactive Figma prototype showing the end-to-end journey
• Well-named layers, reusable components and auto-layout so developers can hand-off smoothly
Visual Direction & Aesthetics (Crucial):
We are targeting a highly luxurious, clean, and anti-clutter user experience.
Please review the attached photo. This represents the exact high-end, premium look and feel we want for the entire app.
We have attached a second screenshot simply to demonstrate the exact clean layout and quality we expect for the Home Screen.
These two images define our general benchmark; the remaining scope will cover the Vehicle Selection, Tracking screens, and Driver-side app flows.
Acceptance criteria
• All screens follow the approved brand guidelines and keep the clean, modern, minimalistic aesthetic throughout.
• Colour contrast and type hierarchy meet WCAG AA where practical.
• Components are organised into a Figma library; text/colour styles are tokenised.
• Logo and guideline files delivered in SVG, PNG and PDF.
I’ll provide user flows, copy and any competitive references once we begin; you return the logo package, style guide PDF and the complete Figma file with prototype links.