E-Commerce Redesign & Optimization -- 2

My online store desperately needs a face-lift. The current build is slow, dated, and a headache to use on mobile—no surprise our cart-abandonment numbers keep creeping up. I’m looking for a complete redesign that tackles both look and performance, with one clear priority: the product search and filtering experience.

Here’s what I want to walk away with:

• Modern, mobile-responsive UI/UX across all pages (home, category, product, cart, and checkout)
• Robust, advanced filtering on the catalog—think granular controls that let shoppers drill down effortlessly (price, ratings, categories, or similar)
• Clean, intuitive search bar behavior that complements the new filters
• Performance tuning so pages consistently load in under two seconds
• Smooth migration of existing products, images, and customer data without downtime

I’ll supply brand guidelines, current code access, and benchmark metrics once we kick off. Success is simple: noticeably faster load times, friction-free filtering, and a measurable lift in conversion rate. If you’re confident with responsive design best practices, e-commerce SEO, and modern frameworks (whether it’s Shopify theme dev, WooCommerce, React, or similar), let’s talk about timelines and the game plan.