Refresh and Enhance Company Logo - no major changes required
Budget: $10 – $30 USD
To refresh an existing company - no major changes are required but to smoothen rough edges, change font and perhaps give it a more enhanced look:
To follow these guidelines below (from 2 to 8 points raised):
1. Maintain the Core Concept and Colour Palette
The overall structure of the logo works well and should remain intact:
The two blue roof elements
The grey roof sections
The gold windows
The “MPS” lettering concept
The black text for the company name
These elements give the brand recognisability and should be retained to ensure continuity.
2. Modernise the Shapes and Lines
To make the logo appear cleaner and more contemporary:
• To create more consistent line thickness, to make the roof angles & edges smoother.
• Reduce any jagged or uneven outlines so the shapes appear sharper and more balanced.
• Align the three roof segments so they appear unified and proportionate.
A streamlined geometric style will give the logo a stronger corporate feel.
3. Refresh the Typography
The current typography is bold but slightly heavy. Recommended updates:
• Use a more modern sans-serif font, still bold but with cleaner lines.
• Ensure the “MPS” lettering sits neatly and clearly – spacing, alignment and sizing should be consistent.
• For “MANSOON PROPERTY SERVICES,” consider using:
o Bold upper-case for the main company name
o Slightly lighter weight for “SERVICES” to create hierarchy
• Improve spacing between letters for better readability.
4. Improve Colour Balance
Keep the logo colours, but refine their use:
• Use a more uniform shade of blue, ensuring matching tones across all elements.
• Adjust the grey tones for the roofs to ensure balance and harmony.
• Slightly soften or modernise the gold window colour so it blends better with the blue and grey.
• Introduce consistent shading or subtle gradients if a modern look is desired, but keep this minimal.
5. Enhance the Window Elements
The window shapes are a good idea but can be refined:
• Ensure the window shapes are symmetrical.
• Add small spacing adjustments between the window panes.
• Consider a subtle modern outline or shadow for depth.
6. Clean Up Overlaps and Layering
Some overlapping areas appear visually busy. Recommended improvements:
• Ensure the “P” of “PS” integrates cleanly into the design without cutting into the roof shapes.
• Maintain clear boundaries between each element to avoid visual crowding.
7. Add a Scalable Vector Version
The refreshed logo should be:
• Redrawn as a vector graphic (SVG, EPS, AI)
• Scalable without losing quality
• Suitable for website headers, mobile, print, uniforms and signage
This ensures long-term branding consistency.
8. Optional: Consider a Secondary Compact Logo
For mobile and icons, consider a simplified version:
• Just the roof shapes with “MPS”
• Or a smaller emblem that complements the main full logo
Essentially the new refreshed logo will help with responsive design on the website.
To follow these guidelines below (from 2 to 8 points raised):
1. Maintain the Core Concept and Colour Palette
The overall structure of the logo works well and should remain intact:
The two blue roof elements
The grey roof sections
The gold windows
The “MPS” lettering concept
The black text for the company name
These elements give the brand recognisability and should be retained to ensure continuity.
2. Modernise the Shapes and Lines
To make the logo appear cleaner and more contemporary:
• To create more consistent line thickness, to make the roof angles & edges smoother.
• Reduce any jagged or uneven outlines so the shapes appear sharper and more balanced.
• Align the three roof segments so they appear unified and proportionate.
A streamlined geometric style will give the logo a stronger corporate feel.
3. Refresh the Typography
The current typography is bold but slightly heavy. Recommended updates:
• Use a more modern sans-serif font, still bold but with cleaner lines.
• Ensure the “MPS” lettering sits neatly and clearly – spacing, alignment and sizing should be consistent.
• For “MANSOON PROPERTY SERVICES,” consider using:
o Bold upper-case for the main company name
o Slightly lighter weight for “SERVICES” to create hierarchy
• Improve spacing between letters for better readability.
4. Improve Colour Balance
Keep the logo colours, but refine their use:
• Use a more uniform shade of blue, ensuring matching tones across all elements.
• Adjust the grey tones for the roofs to ensure balance and harmony.
• Slightly soften or modernise the gold window colour so it blends better with the blue and grey.
• Introduce consistent shading or subtle gradients if a modern look is desired, but keep this minimal.
5. Enhance the Window Elements
The window shapes are a good idea but can be refined:
• Ensure the window shapes are symmetrical.
• Add small spacing adjustments between the window panes.
• Consider a subtle modern outline or shadow for depth.
6. Clean Up Overlaps and Layering
Some overlapping areas appear visually busy. Recommended improvements:
• Ensure the “P” of “PS” integrates cleanly into the design without cutting into the roof shapes.
• Maintain clear boundaries between each element to avoid visual crowding.
7. Add a Scalable Vector Version
The refreshed logo should be:
• Redrawn as a vector graphic (SVG, EPS, AI)
• Scalable without losing quality
• Suitable for website headers, mobile, print, uniforms and signage
This ensures long-term branding consistency.
8. Optional: Consider a Secondary Compact Logo
For mobile and icons, consider a simplified version:
• Just the roof shapes with “MPS”
• Or a smaller emblem that complements the main full logo
Essentially the new refreshed logo will help with responsive design on the website.