Raw Poster Design for GOWILLY Jeep Brand

Project Title:
Design a Raw, Eye-Catching Poster for Offbeat Jeep Trail Brand (GOWILLY)

Description:
We’re looking for a creative designer who can create a bold, minimal, and eye-catching poster for our brand GOWILLY, which offers curated offbeat Jeep trails and hidden travel experiences.

This poster will be placed in cafés around Udaipur, so it needs to instantly grab attention and spark curiosity — not feel like a typical travel ad.

What we want:

A raw, candid, non-touristy design
Minimal but powerful layout (no clutter)
Strong visual focus (preferably a Willys-style Jeep + trail elements)
Should feel like a hidden experience / underground discovery
Use of natural textures: dust, trails, hills, subtle landscape lines
Good use of negative space and typography

Style Reference:

Vintage-modern expedition feel
Earthy tones (greens, browns, beige, off-white)
Editorial / serif typography preferred
Slightly rugged, imperfect is okay (adds character)

Content (minimal text):

Brand: GOWILLY
Tagline (you can suggest options like):
“Not a tour.”
“A trail you don’t find.”
Subtext:
Curated Jeep Trails
Offbeat Experiences
CTA:
“DM to find the route” / “Scan to explore”
Instagram: @gowilly.in

Deliverables:

High-resolution poster (print-ready for café display)
Vertical format
Source file (AI/PSD/Canva)

Important:
We are NOT looking for a typical commercial or touristy poster.
We want something that feels exclusive, intriguing, and story-driven.

Share your portfolio if you’ve done similar minimal / vintage / travel / editorial work.