Modern Neutral Logo & Tagline

I’m ready to commission a fresh, modern logo that feels timeless and refined. The mark should rely on clean geometry and elegant spacing rather than decorative flourishes, using a neutral-tone palette (think charcoal, warm greys, subtle off-whites) so it adapts effortlessly across print, web, and social media.

The logo must feature my brand name paired with its tagline; both need to balance visually without overpowering the icon. Please handle the typography with care—choose or customise a typeface that sits comfortably next to the symbol and that remains legible at small sizes.

Deliverables
• Primary logo (icon + brand name + tagline) in AI, SVG, PDF, PNG, and JPG
• Horizontal and stacked variations
• Reversed/monochrome versions for dark and light backgrounds
• Clear-space and minimum-size guidelines on a one-page style sheet

I’ll supply the exact wording for the name and tagline as soon as we start. If you can share 2–3 quick concept sketches early on, that will help ensure we’re aligned before you refine the best direction.