Minimalistic Brand Identity Creation: Blue Tribe -- 2

Job ID: 40268640

Budget: $750 – $1,500 AUD

Blue Tribe is a premium unisex streetwear label rooted in cultural identity and refined minimalism. This is not a graphic-heavy or hype-driven brand. I am looking for a designer experienced in developing timeless, typography-led fashion identities.
The aesthetic direction is minimal, structured, and elevated. Think confident and restrained rather than loud or experimental. The brand should feel intentional, premium, and long-term.
Scope of work:
– Primary logo (custom wordmark or refined logotype)
– Secondary mark / submark
– Typography system
– Brand color palette
– Brand guidelines (PDF)
– Direction for subtle garment placement
Important: I am not looking for bold graphics, street-art styling, or trend-driven logo concepts. Please only apply if you have experience building minimal, high-end brand identities with strong typographic foundations.
When applying, please include:
– 2–3 relevant fashion or luxury identity projects
– A short outline of your process
– Estimated timeline

Please begin your proposal with the word “Refined” so I know you have read the brief.