Minimal Black Wordmark Logo

I’m refreshing my brand, In&Row, and I’m looking for a designer to create a clean, modern, typography-focused logo that feels elevated, timeless, and versatile.

Creative Direction

The logo should be word-only and rely entirely on beautiful typography.

Requirements:

* Pure black logo (with a white/inverted version for dark backgrounds)
* No icons, symbols, shapes, frames, underlines, flourishes, or decorative elements
* Minimal, refined, and modern
* Strong attention to spacing, kerning, balance, and visual weight
* Must work equally well on packaging, website headers, social media, printed materials, and product labels

Concepts I’d Like to Explore

Please provide multiple typography directions, such as:

Option A — Modern Refined Sans

* Clean, airy, contemporary
* Luxury without feeling trendy

Option B — Sophisticated Serif

* Confident, editorial, timeless
* High-end but approachable

Layout Variations Requested

I’d like to see concepts in both formats:

1. Traditional horizontal lockup

* In&Row
* In & Row

2. Vertical “AND” treatment

* Similar to the attached reference image
* “IN” and “ROW” on the same line with “AND” set vertically between them
* Clean, understated, and typography-driven

Example:

IN
AND
ROW

or

IN AND ROW
(with AND vertically positioned)

I’m open to creative interpretations as long as the result remains minimal and elegant.

Deliverables

Upon approval, please provide:

* AI (Adobe Illustrator)
* SVG
* High-resolution PNG files with transparent backgrounds
* Black version
* White/inverted version
* Packaged source files
* Editable text version
* Outlined version for production use

Selection Criteria

I’m looking for a designer with strong typography skills and experience creating luxury, minimalist brand identities. Please include examples of wordmarks or typography-based logos in your portfolio.

I will provide feedback on spacing, kerning, hierarchy, and overall feel throughout the process.

Attached: Current logo/reference showing the vertical “AND” concept I’d like to explore.