Food Van Logo

I’m starting my food van in remote rural Tasmania, Australia and want a logo with a rustic vibe. Our speciality is hand made ice cream and iced drinks - we only operate in the warm tourist season. A weathered-wood, nostalgic feeling you get from classic retro logos, but expressed through typography for high visibility rather than graphics.

Here’s what I’m after:
• A wordmark that feels authentic and handcrafted, with texture or aging effects
• Colour palette and font suggestions that support the old-school, rustic mood (earth tones, muted shades, off-whites, etc. welcome).
• Final artwork delivered as layered vector files (eps or svg) - I use affinity, so no ai or psd please.

I’m open to quick sketches so we can lock in the direction before you polish the final piece. If you’re comfortable working in and enjoy crafting timeless lettering,

I’d love to see your portfolio and get this rolling.