Cloud Kitchen Logo Design
Budget: ₹600 – ₹3,000 INR
Project Description: Brand Identity & Logo Design for CRAVEON
Brand Background
CRAVEON is a modern, delivery-first pure vegetarian food brand offering Pure Veg, Jain meals, and fast food. The brand is launching in Gandhinagar with a long-term vision to scale Pan-India as a highly recognizable, standardized food brand—comparable to leading QSR chains such as Domino’s and Burger King in operational excellence and brand recall.
We are seeking an experienced brand identity designer to develop a strong, minimal, and franchise-ready wordmark logo that can confidently represent the brand across digital platforms and large-scale physical outlets.
Brand Personality & Positioning
CRAVEON’s identity must communicate:
• Boldness
• Modernity
• Energy
• Youthfulness
• Trust & consistency
The brand must not appear traditional, ethnic, decorative, or experimental.
Logo Design Scope & Direction
Logo Type (Mandatory)
• Wordmark logo only (text-based)
• Brand name in ALL CAPS: CRAVEON
• Clean, strong sans-serif typography
• Global readability and instant recall
Reference direction (clarity & execution only, not imitation):
Domino’s | Zomato | Burger King
Iconography (Optional, Value-Add)
• A subtle power-on symbol may be integrated within the letter “O”
• Conceptual meaning: “Turn Your Cravings On”
• Must be minimal, refined, and premium—not illustrative or cartoon-styled
Color System (Strict Compliance)
• Primary Red: #E10600 (dominant brand color)
• Black: #111111
• White: #FFFFFF
No gradients.
No additional colors.
Consistency is critical for scalability.
Typography Guidelines
• Bold, geometric, high-legibility typefaces
• Optimized for:
• Mobile apps
• Food packaging
• Outdoor signage
• Swiggy/Zomato thumbnails
• Preferred style direction: Poppins / Montserrat / Gotham-inspired
Application & Scalability Testing
Designs must be tested and presented across:
• App icon (square format)
• Swiggy / Zomato listing thumbnails
• Food box stickers
• Staff uniforms (t-shirts)
• Store signage (future dine-in expansion)
Optional Tagline Usage
“Turn Your Cravings On”
• Secondary placement
• Smaller typography
• Fully removable without compromising brand balance
Exclusions (Non-Negotiable)
• Chef hats or kitchen illustrations
• Plates, spoons, forks, or food icons
• Flames, mascots, or cartoons
• Indian ethnic or cultural motifs
• Excessive effects or decorative elements
The identity must feel global, clean, and franchise-ready.
Final Deliverables
• Logo in Full Color, Black, and White
• File formats: PNG, SVG, AI
• App icon version
• Favicon version
Brand Background
CRAVEON is a modern, delivery-first pure vegetarian food brand offering Pure Veg, Jain meals, and fast food. The brand is launching in Gandhinagar with a long-term vision to scale Pan-India as a highly recognizable, standardized food brand—comparable to leading QSR chains such as Domino’s and Burger King in operational excellence and brand recall.
We are seeking an experienced brand identity designer to develop a strong, minimal, and franchise-ready wordmark logo that can confidently represent the brand across digital platforms and large-scale physical outlets.
Brand Personality & Positioning
CRAVEON’s identity must communicate:
• Boldness
• Modernity
• Energy
• Youthfulness
• Trust & consistency
The brand must not appear traditional, ethnic, decorative, or experimental.
Logo Design Scope & Direction
Logo Type (Mandatory)
• Wordmark logo only (text-based)
• Brand name in ALL CAPS: CRAVEON
• Clean, strong sans-serif typography
• Global readability and instant recall
Reference direction (clarity & execution only, not imitation):
Domino’s | Zomato | Burger King
Iconography (Optional, Value-Add)
• A subtle power-on symbol may be integrated within the letter “O”
• Conceptual meaning: “Turn Your Cravings On”
• Must be minimal, refined, and premium—not illustrative or cartoon-styled
Color System (Strict Compliance)
• Primary Red: #E10600 (dominant brand color)
• Black: #111111
• White: #FFFFFF
No gradients.
No additional colors.
Consistency is critical for scalability.
Typography Guidelines
• Bold, geometric, high-legibility typefaces
• Optimized for:
• Mobile apps
• Food packaging
• Outdoor signage
• Swiggy/Zomato thumbnails
• Preferred style direction: Poppins / Montserrat / Gotham-inspired
Application & Scalability Testing
Designs must be tested and presented across:
• App icon (square format)
• Swiggy / Zomato listing thumbnails
• Food box stickers
• Staff uniforms (t-shirts)
• Store signage (future dine-in expansion)
Optional Tagline Usage
“Turn Your Cravings On”
• Secondary placement
• Smaller typography
• Fully removable without compromising brand balance
Exclusions (Non-Negotiable)
• Chef hats or kitchen illustrations
• Plates, spoons, forks, or food icons
• Flames, mascots, or cartoons
• Indian ethnic or cultural motifs
• Excessive effects or decorative elements
The identity must feel global, clean, and franchise-ready.
Final Deliverables
• Logo in Full Color, Black, and White
• File formats: PNG, SVG, AI
• App icon version
• Favicon version