Classical Music Festival Branding

We are relaunching the Hampstead Arts Festival after several years’ hiatus and are seeking a designer to help create a vibrant, modern new look.

The current website (www.hampsteadartsfestival.com) feels outdated and too formal. We want to refresh the brand identity to reflect a lively, forward-looking celebration of music, arts, and culture while maintaining a sense of quality and sophistication.

Deliverables:
A new logo (vector format, suitable for digital and print)
A typography and colour palette guide (brand style suggestions)
A flyer/poster design for print and social media use

Creative direction:
Style: clean, contemporary, and artsy — not corporate or overly traditional
Colours: open to bold, lively palettes that still feel elegant
Typography: modern sans-serif or a refined serif/sans pairing
Tone: energetic, interesting, cultural, welcoming
Audience: London arts enthusiasts, classical and contemporary music lovers, community audiences
A booklet flyer featuring:
- Event dates and locations
- Featured performers
- Ticket information