Australian Social Media Lead Consultant
Budget: $250 – $750 AUD
I’m seeking a contract-based social media consultant located in Australia to turn Facebook and Instagram into consistent lead-generation engines for my business.
Primary objectives
• Build and execute a strategy focused on generating qualified leads.
• Leverage user-generated content to drive trust and social proof.
Scope of work
• Audit current Facebook and Instagram presence, including past ad performance and audience insights.
• Develop a three-month content and ad calendar centred on user-generated photos, videos, testimonials and stories.
• Set up, test and optimise lead campaigns in Facebook Ads Manager, ensuring Facebook Pixel and conversion events are firing correctly.
• Provide clear creative briefs so I can request or curate the right customer content.
• Report weekly on key metrics (cost per lead, click-through rate, engagement rate) and recommend adjustments.
Logistics
The role is 100 % remote but Australian residency is essential for real-time collaboration during AEST business hours and to stay compliant with local advertising guidelines. I expect an initial commitment of roughly 5–8 hours per week, with the possibility of scaling once we see predictable results.
Acceptance criteria
• At least a 20 % reduction in current cost per lead within the first six weeks.
• Minimum of four high-performing user-generated content pieces live each month.
• Delivery of weekly performance reports by Friday 2 pm AEST.
If you have a track record of turning Facebook and Instagram activity into tangible leads—particularly through smart use of user-generated content—I’d love to review your approach and recent case studies.
Primary objectives
• Build and execute a strategy focused on generating qualified leads.
• Leverage user-generated content to drive trust and social proof.
Scope of work
• Audit current Facebook and Instagram presence, including past ad performance and audience insights.
• Develop a three-month content and ad calendar centred on user-generated photos, videos, testimonials and stories.
• Set up, test and optimise lead campaigns in Facebook Ads Manager, ensuring Facebook Pixel and conversion events are firing correctly.
• Provide clear creative briefs so I can request or curate the right customer content.
• Report weekly on key metrics (cost per lead, click-through rate, engagement rate) and recommend adjustments.
Logistics
The role is 100 % remote but Australian residency is essential for real-time collaboration during AEST business hours and to stay compliant with local advertising guidelines. I expect an initial commitment of roughly 5–8 hours per week, with the possibility of scaling once we see predictable results.
Acceptance criteria
• At least a 20 % reduction in current cost per lead within the first six weeks.
• Minimum of four high-performing user-generated content pieces live each month.
• Delivery of weekly performance reports by Friday 2 pm AEST.
If you have a track record of turning Facebook and Instagram activity into tangible leads—particularly through smart use of user-generated content—I’d love to review your approach and recent case studies.