Twitter Growth & Engagement Campaign

This project zeroes in on Twitter as the primary channel for our social-media push. The goal is to boost brand visibility, spark genuine conversations, and move followers to action—whether that’s clicking through to our site, signing up for webinars, or sharing our posts. Although Facebook and Instagram remain possibilities for the future, every tactic in this phase should revolve around what performs best on Twitter’s fast-moving timeline.

Here’s how success will be measured:
• A 25 % increase in relevant followers within the first month
• Consistent posting that maintains at least a 4 % engagement rate (likes, retweets, comments)
• Weekly performance snapshots delivered as concise analytics reports

Preferred workflow: craft a concise content calendar, schedule tweets via a trusted tool such as TweetDeck or Buffer, actively engage with replies and trending hashtags in real time, and refine the approach each week based on metrics.

Final deliverables:
• 30-day content calendar (tweets, visuals, hashtags)
• Scheduled posts loaded into the platform of choice
• Weekly analytics PDFs plus a brief insights summary
• End-of-month strategy tweak recommendations

All graphics and copy must match our brand voice; I’ll provide style guides and any necessary assets once we kick off.