UGC Marketing Specialist for Fitness App
Budget: €1,500 – €3,000 EUR
We’re looking for a UGC-focused marketing specialist to join our team and take full ownership of all marketing and growth initiatives for our AI-powered fitness & nutrition app: Fit AI.
- Our Goal:
We aim to reach 10,000 to 20,000 downloads per day in the next few months. This is not just a short-term project — it’s the beginning of a long-term journey. We want someone who’s in it for the long haul. Someone who will grow with the project and become an essential part of the team.
- About the App
Fit AI is a mobile-first app that combines powerful AI-driven coaching, meal analysis, nutrition tracking, and a smooth user experience. It's already developed and ready for growth. Think of it as a smarter, more engaging version of CAL AI, but with a bolder marketing vision and higher ambitions.
- What You'll Be Responsible For:
Creating and executing UGC-based marketing strategies to drive app downloads and retention
Managing all paid and organic campaigns on platforms like TikTok, Instagram, and YouTube Shorts
Recruiting and coordinating content creators/influencers for UGC campaigns
Planning, editing, and launching short-form video ads
Growing and managing our social media presence
Setting up and tracking performance metrics (CPA, CTR, conversion rates, etc.)
Suggesting viral campaigns, growth hacks, and app store optimization strategies
- What We’re Looking For:
Proven experience managing UGC marketing for mobile apps, ideally in fitness/wellness
Deep understanding of TikTok-style video trends and high-converting content
Ability to work independently, take ownership, and scale campaigns from scratch
A creative mind that also understands data and performance marketing
Strong communication skills and high reliability
Someone who’s looking for a long-term collaboration — not just a one-off gig
- Bonus if you:
Have worked on launching apps that reached massive daily downloads
Have experience scaling in international markets (US, LATAM, Europe, etc.)
Are comfortable managing budgets and negotiating with creators
This is your chance to join early and grow something big.
If you’re passionate about fitness, AI, and explosive growth, and you want to be part of something meaningful — let’s talk.
- Our Goal:
We aim to reach 10,000 to 20,000 downloads per day in the next few months. This is not just a short-term project — it’s the beginning of a long-term journey. We want someone who’s in it for the long haul. Someone who will grow with the project and become an essential part of the team.
- About the App
Fit AI is a mobile-first app that combines powerful AI-driven coaching, meal analysis, nutrition tracking, and a smooth user experience. It's already developed and ready for growth. Think of it as a smarter, more engaging version of CAL AI, but with a bolder marketing vision and higher ambitions.
- What You'll Be Responsible For:
Creating and executing UGC-based marketing strategies to drive app downloads and retention
Managing all paid and organic campaigns on platforms like TikTok, Instagram, and YouTube Shorts
Recruiting and coordinating content creators/influencers for UGC campaigns
Planning, editing, and launching short-form video ads
Growing and managing our social media presence
Setting up and tracking performance metrics (CPA, CTR, conversion rates, etc.)
Suggesting viral campaigns, growth hacks, and app store optimization strategies
- What We’re Looking For:
Proven experience managing UGC marketing for mobile apps, ideally in fitness/wellness
Deep understanding of TikTok-style video trends and high-converting content
Ability to work independently, take ownership, and scale campaigns from scratch
A creative mind that also understands data and performance marketing
Strong communication skills and high reliability
Someone who’s looking for a long-term collaboration — not just a one-off gig
- Bonus if you:
Have worked on launching apps that reached massive daily downloads
Have experience scaling in international markets (US, LATAM, Europe, etc.)
Are comfortable managing budgets and negotiating with creators
This is your chance to join early and grow something big.
If you’re passionate about fitness, AI, and explosive growth, and you want to be part of something meaningful — let’s talk.
Related categories:
Internet Marketing
Facebook Marketing
Viral Marketing
Instagram Marketing
TikTok