TikTok Ads Readiness Audit for new fashion shop + Test Campaign (Shopify)
Budget: $30 – $250 CAD
Website: https://lostravn.com
Platform: Shopify
Industry: Artisan fashion / mythology-inspired apparel
Market: Cold traffic (TikTok first)
Project Overview
We recently launched a new Shopify store and plan to start TikTok Ads.
Before spending ad budget, we are looking for an experienced specialist to:
Audit the website for TikTok ads readiness
Prepare and run a small, professional TikTok test campaign (only if the site is ready)
This project is structured in two phases.
Phase 2 will proceed only after Phase 1 approval.
Phase 1 — Paid Traffic Readiness Audit (Required)
Objective
Validate that the website, tracking, and landing pages are suitable for TikTok ads before any ad spend.
Scope of Audit
1. Mobile Performance & UX
Mobile page speed (especially product pages)
Core Web Vitals (focus on LCP & interaction)
Image/video loading behavior
Above-the-fold clarity for cold traffic
Add-to-cart and cart behavior on mobile
2. TikTok Pixel & Tracking
TikTok Pixel installation review
Event verification:
ViewContent
AddToCart
InitiateCheckout
Pixel firing accuracy (tested, not assumed)
Basic attribution readiness (server-side optional at this stage)
3. Landing Page Suitability
Identify which pages are suitable for TikTok ads
Product vs collection vs homepage logic
CTA clarity and value proposition for first-time visitors
Deliverables (Phase 1)
Short written report (PDF or DOC):
Critical blockers (must fix before ads)
Medium / low priority issues
Clear GO / NO-GO recommendation for TikTok ads
Practical, actionable recommendations (no generic advice)
Phase 2 — TikTok Ads Setup & Test Campaign (If Phase 1 = GO)
Objective
Launch a small, structured TikTok ads test using best practices (not boosted posts).
Scope
TikTok Ads Manager setup or review
Campaign structure:
Objective selection
Ad group structure
Budget allocation
Creative testing plan:
Number of creatives
Recommended formats and hooks
Audience approach (broad vs interests)
Ad copy guidance (TikTok-native tone)
Creative assets:
We can provide existing content, or
The freelancer may assist with ad-ready creatives (to be discussed)
Deliverables (Phase 2)
Campaign setup completed
Testing logic explained clearly
Short performance summary after test period
Recommendation: scale / iterate / stop
What This Project Is NOT
No SEO services
No influencer marketing
No guaranteed sales promises
No generic marketing strategy PDFs
Required Experience
Proven experience with TikTok Ads for Shopify
Experience with cold traffic
Strong understanding of mobile-first conversion
Ability to explain decisions clearly and professionally
Please Include in Your Proposal
2–3 examples of TikTok ad campaigns you managed
Typical test budgets you work with
Tools you use for tracking and performance validation
Budget & Structure
Phase 1: Fixed price
Phase 2: Fixed price or short-term contract
Phase-based approval (Phase 2 only after Phase 1)
Important
All communication and payments must remain on the Freelancer platform.
No off-platform messaging or payments.
Platform: Shopify
Industry: Artisan fashion / mythology-inspired apparel
Market: Cold traffic (TikTok first)
Project Overview
We recently launched a new Shopify store and plan to start TikTok Ads.
Before spending ad budget, we are looking for an experienced specialist to:
Audit the website for TikTok ads readiness
Prepare and run a small, professional TikTok test campaign (only if the site is ready)
This project is structured in two phases.
Phase 2 will proceed only after Phase 1 approval.
Phase 1 — Paid Traffic Readiness Audit (Required)
Objective
Validate that the website, tracking, and landing pages are suitable for TikTok ads before any ad spend.
Scope of Audit
1. Mobile Performance & UX
Mobile page speed (especially product pages)
Core Web Vitals (focus on LCP & interaction)
Image/video loading behavior
Above-the-fold clarity for cold traffic
Add-to-cart and cart behavior on mobile
2. TikTok Pixel & Tracking
TikTok Pixel installation review
Event verification:
ViewContent
AddToCart
InitiateCheckout
Pixel firing accuracy (tested, not assumed)
Basic attribution readiness (server-side optional at this stage)
3. Landing Page Suitability
Identify which pages are suitable for TikTok ads
Product vs collection vs homepage logic
CTA clarity and value proposition for first-time visitors
Deliverables (Phase 1)
Short written report (PDF or DOC):
Critical blockers (must fix before ads)
Medium / low priority issues
Clear GO / NO-GO recommendation for TikTok ads
Practical, actionable recommendations (no generic advice)
Phase 2 — TikTok Ads Setup & Test Campaign (If Phase 1 = GO)
Objective
Launch a small, structured TikTok ads test using best practices (not boosted posts).
Scope
TikTok Ads Manager setup or review
Campaign structure:
Objective selection
Ad group structure
Budget allocation
Creative testing plan:
Number of creatives
Recommended formats and hooks
Audience approach (broad vs interests)
Ad copy guidance (TikTok-native tone)
Creative assets:
We can provide existing content, or
The freelancer may assist with ad-ready creatives (to be discussed)
Deliverables (Phase 2)
Campaign setup completed
Testing logic explained clearly
Short performance summary after test period
Recommendation: scale / iterate / stop
What This Project Is NOT
No SEO services
No influencer marketing
No guaranteed sales promises
No generic marketing strategy PDFs
Required Experience
Proven experience with TikTok Ads for Shopify
Experience with cold traffic
Strong understanding of mobile-first conversion
Ability to explain decisions clearly and professionally
Please Include in Your Proposal
2–3 examples of TikTok ad campaigns you managed
Typical test budgets you work with
Tools you use for tracking and performance validation
Budget & Structure
Phase 1: Fixed price
Phase 2: Fixed price or short-term contract
Phase-based approval (Phase 2 only after Phase 1)
Important
All communication and payments must remain on the Freelancer platform.
No off-platform messaging or payments.