Film yourself using TikTok filter to promote mobile game - UGC
Budget: £20 – £21 GBP
About the Product:
We’re promoting Mindset GO!, a brand-new mobile puzzle game that introduces a fresh type of logic puzzle built around Venn diagram mechanics. Players sort shapes into overlapping circles based on shared traits. This Venn diagram has two-overlapping circles. These overlapping segments represent a combination of traits. Let’s say the left circle’s trait is ‘Red’ and the right’s is ‘Triangles’. The only shapes that can go in the middle segment are ‘red triangles’. The filter is played with head tracking, which detects head movements and provides 3D positioning. So, the pieces follow the movement of the video maker’s head. This allows them to position the pieces into the correct segment of the Venn diagram.
About the Campaign:
To build buzz, we’ve launched a TikTok filter inspired by the game. This filter is not the full game, but a fun, social media challenge designed to engage players and direct them to download Mindset GO!.
We want authentic, energetic small creators to:
- Film 1x TikTok video
- Try out the Mindset GO! TikTok filter
- Show their genuine reactions, whether they find it easy or hilariously hard!
- Keep the vibe fun, real, and lighthearted
Tone & Style:
- Playful and engaged in the puzzle
- Embrace the challenge (and your mistakes!)
- Celebrate when you get it right!
- Mention the full Mindset GO! puzzle game
Don’t:
- Don’t say or imply the filter is the full game
Goal:
Drive awareness and excitement around Mindset GO! while showing off how fun and satisfying the core puzzle mechanic is.
We’re promoting Mindset GO!, a brand-new mobile puzzle game that introduces a fresh type of logic puzzle built around Venn diagram mechanics. Players sort shapes into overlapping circles based on shared traits. This Venn diagram has two-overlapping circles. These overlapping segments represent a combination of traits. Let’s say the left circle’s trait is ‘Red’ and the right’s is ‘Triangles’. The only shapes that can go in the middle segment are ‘red triangles’. The filter is played with head tracking, which detects head movements and provides 3D positioning. So, the pieces follow the movement of the video maker’s head. This allows them to position the pieces into the correct segment of the Venn diagram.
About the Campaign:
To build buzz, we’ve launched a TikTok filter inspired by the game. This filter is not the full game, but a fun, social media challenge designed to engage players and direct them to download Mindset GO!.
We want authentic, energetic small creators to:
- Film 1x TikTok video
- Try out the Mindset GO! TikTok filter
- Show their genuine reactions, whether they find it easy or hilariously hard!
- Keep the vibe fun, real, and lighthearted
Tone & Style:
- Playful and engaged in the puzzle
- Embrace the challenge (and your mistakes!)
- Celebrate when you get it right!
- Mention the full Mindset GO! puzzle game
Don’t:
- Don’t say or imply the filter is the full game
Goal:
Drive awareness and excitement around Mindset GO! while showing off how fun and satisfying the core puzzle mechanic is.