E-commerce Advertising & Social Media Specialist
Budget: €750 – €1,500 EUR
E-commerce Advertising Expert for Shopify – Google Ads, Meta Ads, TikTok Ads + Social Media Account Creation ?
? Job Description:
I am looking for a digital advertising expert to manage and optimize Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads for a Shopify e-commerce store.
The goal is to attract targeted traffic, maximize sales, and ensure an optimal ROI through advanced campaign management.
? The freelancer will also be responsible for creating and setting up all necessary social media accounts.
? Responsibilities & Tasks:
✅ 1. Creation & Setup of Advertising & Social Media Accounts
? The freelancer must create and configure the following accounts:
Facebook Business Manager + Meta Ads Manager
Linked Instagram account
TikTok Business Manager + TikTok Ads Manager
Google Ads + Google Merchant Center
YouTube account (for future video and short ad campaigns)
? Tracking Pixel Setup:
✅ Meta Pixel (Facebook & Instagram)
✅ TikTok Ads Pixel
✅ Google Tag Manager & Google Ads Conversion Tracking
? Advanced configuration of conversion events in Shopify (Add to Cart, Checkout Initiated, Purchase Completed).
? Testing and validation to ensure accurate tracking.
✅ 2. Creation & Management of Advertising Campaigns
? Strategic approach based on the AIDA framework (Attention, Interest, Desire, Action) to maximize conversions.
? Google Ads – Performance Max & Search Ads
✅ Google Performance Max Campaigns (broad, AI-driven targeting across Google’s network).
✅ Google Shopping Campaigns optimized for maximum CTR and sales.
✅ Google Search Ads (Targeting e-commerce intent-based keywords).
✅ Google Display Remarketing Campaigns to recapture unconverted visitors.
? Meta Ads (Facebook & Instagram)
✅ Broad Targeting Meta Ads Campaigns to reach new customers.
✅ Retargeting Campaigns (7-30 days) to re-engage visitors.
✅ Lookalike Audience Campaigns (1%-3%) based on existing buyers.
✅ A/B Testing of different creatives and ad copies for better performance.
? TikTok Ads – Viral Strategy & UGC (User Generated Content)
✅ Spark Ads campaigns using UGC (influencer-generated content).
✅ Targeting engaged TikTok audiences (impulse buyers, e-commerce trends).
✅ Retargeting campaigns (3-7 days) to maximize conversions.
✅ 3. Creation of Ad Creatives & Copywriting
? The freelancer must design high-converting visuals and videos tailored for each platform.
✅ Google Ads:
Optimized banners for Google Display Ads (formats: 1080x1080, 1200x628, 300x250).
Compelling headlines and descriptions for Search Ads with strategic keywords.
✅ Meta Ads (Facebook & Instagram):
3 to 5 static images (HD format) for A/B Testing.
2-3 short video ads for Stories & Reels (15-30 seconds).
✅ TikTok Ads:
Dynamic video ads (fast edits, animated text, engaging music).
9:16 format videos with attention-grabbing hooks.
? Creatives should be optimized for each platform with clear Call-to-Actions (CTAs).
✅ 4. Monitoring & Campaign Optimization
? Continuous analysis and performance improvement of advertising campaigns.
✅ Daily tracking of key metrics (CPC, CTR, CPA, ROAS).
✅ Optimization of bidding strategies and budget reallocation every 48 hours.
✅ Pausing underperforming campaigns and redirecting funds to high-performing ones.
✅ Scaling profitable campaigns by gradually increasing budgets.
✅ Weekly detailed reports on campaign performance, insights, and recommendations.
? Ideal Candidate Profile:
✅ Proven experience in e-commerce advertising (Shopify, Google Ads, Facebook Ads, TikTok Ads).
✅ Demonstrated success in scaling Shopify stores with paid advertising.
✅ Expertise in Meta Pixel, Google Tag Manager, and advanced tracking.
✅ Ability to manage ad budgets effectively and maximize ROI (ROAS).
✅ Excellent communication and responsiveness for efficient collaboration.
? Project Conditions:
? Payment will be determined based on the freelancer's proposal.
? Ongoing campaign optimization and corrections for at least 30 days post-launch.
? If ROI < 100% after two weeks, strategy adjustments will be required.
? The freelancer must provide a detailed weekly report.
? How to Apply?
? Applicants must include the following in their proposals:
✅ Experience managing Google Ads, Meta Ads, and TikTok Ads.
✅ Case studies or examples of Shopify stores they have worked on.
✅ A strategic plan to maximize ROI for this project.
✅ Their proposed pricing and estimated timeline for setup and campaign optimization.
? If you are an experienced digital marketing expert and know how to drive e-commerce sales, apply now! ?
? Job Description:
I am looking for a digital advertising expert to manage and optimize Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads for a Shopify e-commerce store.
The goal is to attract targeted traffic, maximize sales, and ensure an optimal ROI through advanced campaign management.
? The freelancer will also be responsible for creating and setting up all necessary social media accounts.
? Responsibilities & Tasks:
✅ 1. Creation & Setup of Advertising & Social Media Accounts
? The freelancer must create and configure the following accounts:
Facebook Business Manager + Meta Ads Manager
Linked Instagram account
TikTok Business Manager + TikTok Ads Manager
Google Ads + Google Merchant Center
YouTube account (for future video and short ad campaigns)
? Tracking Pixel Setup:
✅ Meta Pixel (Facebook & Instagram)
✅ TikTok Ads Pixel
✅ Google Tag Manager & Google Ads Conversion Tracking
? Advanced configuration of conversion events in Shopify (Add to Cart, Checkout Initiated, Purchase Completed).
? Testing and validation to ensure accurate tracking.
✅ 2. Creation & Management of Advertising Campaigns
? Strategic approach based on the AIDA framework (Attention, Interest, Desire, Action) to maximize conversions.
? Google Ads – Performance Max & Search Ads
✅ Google Performance Max Campaigns (broad, AI-driven targeting across Google’s network).
✅ Google Shopping Campaigns optimized for maximum CTR and sales.
✅ Google Search Ads (Targeting e-commerce intent-based keywords).
✅ Google Display Remarketing Campaigns to recapture unconverted visitors.
? Meta Ads (Facebook & Instagram)
✅ Broad Targeting Meta Ads Campaigns to reach new customers.
✅ Retargeting Campaigns (7-30 days) to re-engage visitors.
✅ Lookalike Audience Campaigns (1%-3%) based on existing buyers.
✅ A/B Testing of different creatives and ad copies for better performance.
? TikTok Ads – Viral Strategy & UGC (User Generated Content)
✅ Spark Ads campaigns using UGC (influencer-generated content).
✅ Targeting engaged TikTok audiences (impulse buyers, e-commerce trends).
✅ Retargeting campaigns (3-7 days) to maximize conversions.
✅ 3. Creation of Ad Creatives & Copywriting
? The freelancer must design high-converting visuals and videos tailored for each platform.
✅ Google Ads:
Optimized banners for Google Display Ads (formats: 1080x1080, 1200x628, 300x250).
Compelling headlines and descriptions for Search Ads with strategic keywords.
✅ Meta Ads (Facebook & Instagram):
3 to 5 static images (HD format) for A/B Testing.
2-3 short video ads for Stories & Reels (15-30 seconds).
✅ TikTok Ads:
Dynamic video ads (fast edits, animated text, engaging music).
9:16 format videos with attention-grabbing hooks.
? Creatives should be optimized for each platform with clear Call-to-Actions (CTAs).
✅ 4. Monitoring & Campaign Optimization
? Continuous analysis and performance improvement of advertising campaigns.
✅ Daily tracking of key metrics (CPC, CTR, CPA, ROAS).
✅ Optimization of bidding strategies and budget reallocation every 48 hours.
✅ Pausing underperforming campaigns and redirecting funds to high-performing ones.
✅ Scaling profitable campaigns by gradually increasing budgets.
✅ Weekly detailed reports on campaign performance, insights, and recommendations.
? Ideal Candidate Profile:
✅ Proven experience in e-commerce advertising (Shopify, Google Ads, Facebook Ads, TikTok Ads).
✅ Demonstrated success in scaling Shopify stores with paid advertising.
✅ Expertise in Meta Pixel, Google Tag Manager, and advanced tracking.
✅ Ability to manage ad budgets effectively and maximize ROI (ROAS).
✅ Excellent communication and responsiveness for efficient collaboration.
? Project Conditions:
? Payment will be determined based on the freelancer's proposal.
? Ongoing campaign optimization and corrections for at least 30 days post-launch.
? If ROI < 100% after two weeks, strategy adjustments will be required.
? The freelancer must provide a detailed weekly report.
? How to Apply?
? Applicants must include the following in their proposals:
✅ Experience managing Google Ads, Meta Ads, and TikTok Ads.
✅ Case studies or examples of Shopify stores they have worked on.
✅ A strategic plan to maximize ROI for this project.
✅ Their proposed pricing and estimated timeline for setup and campaign optimization.
? If you are an experienced digital marketing expert and know how to drive e-commerce sales, apply now! ?