TikTok Audit Tool

Job ID: 38200118

Budget: £20 – £250 GBP

TikTok Audit Tool

Project Objective

Develop an Excel-based audit tool to analyze a brand's performance amd approach on TikTok across paid, owned, and earned media.

Scope of Work

• Design an Excel spreadsheet to evaluate key criteria for a brand's TikTok presence.

Include sections for:

• Creative strategy analysis - focusing on both influencer style and non influencer creatives

• Full-funnel buying approach assessment

• Technical setup evaluation for conversion tracking

• Best practices for brand success on TikTok

• Integrate a scoring system to evaluate the brand's overall performance.

Freelancer Qualifications

• Proven experience as a TikTok specialist with in-depth knowledge of the platform's best practices.

• Strong understanding of social media marketing and analytics.

• Proficiency in Excel spreadsheet design and functionality.

Deliverables

• A completed Excel spreadsheet template for the TikTok audit tool.
• Separate tabs for the different categories that you feel are most relevant

• User guide explaining how to use the tool for brand analysis.

Timeline

• Project duration: 1 week

Budget

• Budget range: £75

Selection Process

• Submit proposals outlining your approach, qualifications, and timeline.

Additional Information

• Please provide samples of your previous work related to TikTok audits or social media analytics.

• Specify your familiarity and experience working with Excel spreadsheets.

We look forward to receiving your proposals!
Related categories: TikTok Tiktok Ads