PR Management for RF Technology Company

GENERAL WORKING, ACCEPTANCE & SAMPLE RULES
These rules apply to ALL service items:

• Review period: 5 business days
• Two (2) revision cycles included
• Written feedback only
• Output quantity and scope fixed

MANDATORY SAMPLE RULE:
• A relevant sample MUST be submitted for EACH service item
• Samples must be aligned with declared man-hours

Acceptance Criteria (General):
• Full scope compliance
• Corporate, engineering-oriented tone
• Ready for direct operational use

Change Management:
• Minor wording/format fixes included
• Scope increases require written approval and re-quotation

All accepted outputs become the exclusive intellectual property of VULPUS.
3. COMMERCIAL REQUIREMENTS
For EACH service item bidders MUST provide:
• Man-hours (person-hours)
• Fixed price (EUR or USD)
• Delivery timeline
• KPIs
• Sample outputs WITH declared sample man-hours

Non-compliant proposals will be rejected.
4. SERVICE REQUIREMENTS WITH KPIs & SAMPLE OBLIGATION

4.1 Corporate Brand & Logo Modernization
DELIVERABLES:
• Modernized logo (evolutionary, not disruptive)
• Logo usage guideline
• Color palette & typography
• High-resolution & vector formats

KPI:
• Legible at ≥15 mm
• Manufacturing-safe geometry

SAMPLE REQUIRED:
• Technical/industrial logo modernization example
• Man-hours used for sample

PRICING:
• Man-hours & fixed price
4.2 Manufacturing & CAD-Ready Logo Assets
DELIVERABLES:
• DXF logo for CNC/laser/engraving
• Manufacturability rules

KPI:
• Error-free SolidWorks/CATIA import

SAMPLE REQUIRED:
• DXF logo production sample
• Man-hours used

PRICING:
• Man-hours & fixed price
4.3 Corporate Presentation & Marketing Templates
DELIVERABLES:
• PowerPoint master template
• Technical presentation template
• Datasheet template

KPI:
• Reusable without designer support

SAMPLE REQUIRED:
• Corporate or datasheet template sample
• Man-hours used

PRICING:
• Man-hours & fixed price
4.4 Corporate Website Content (Technical B2B)
DELIVERABLES:
• Company profile (600–800 words)
• Solutions & capabilities page

KPI:
• Board-level readability
• Zero marketing fluff

SAMPLE REQUIRED:
• Technical B2B website content sample
• Man-hours used

PRICING:
• Man-hours & fixed price
4.5 Product & Solution Marketing Texts
DELIVERABLES (per product family):
• 200–250 word overview
• Application list

KPI:
• Clear technical differentiation

SAMPLE REQUIRED:
• Technical product marketing sample
• Man-hours used

PRICING:
• Man-hours & fixed price per family
4.6 Technical Datasheet Enhancement
DELIVERABLES (per datasheet):
• Rewritten General Description
• Strengthened Features & Applications

KPI:
• OEM submission readiness

SAMPLE REQUIRED:
• Before/after datasheet sample
• Man-hours used

PRICING:
• Man-hours & fixed price per datasheet
4.7 Company Introduction Presentation
DELIVERABLES:
• 10–12 slide content

KPI:
• OEM/sales meeting readiness

SAMPLE REQUIRED:
• Company presentation sample
• Man-hours used

PRICING:
• Man-hours & fixed price
4.8 LinkedIn Corporate Page Management (CRITICAL)
DELIVERABLES (Monthly):
• 4 LinkedIn posts (80–120 words each)
• Technical & application-focused topics
• Posting calendar

KPI:
• Consistent corporate engagement trend

SAMPLE REQUIRED:
• 3–5 LinkedIn post samples from technical B2B pages
• Man-hours per post

PRICING:
• Monthly man-hours
• Monthly fixed fee
4.9 Corporate Identity Complementary Assets
DELIVERABLES:
• Email signature template
• Letterhead & footer
• Terminology glossary
• Icon set

KPI:
• Company-wide usability

SAMPLE REQUIRED:
• Minimum two asset samples
• Man-hours used

PRICING:
• Man-hours & fixed price
5. PROPOSAL EVALUATION
Evaluation criteria:
• Sample quality vs. stated man-hours
• KPI realism
• Technical relevance
• Pricing transparency

Sample quality has higher priority than price.