Informative How-To Guide Copywriting
Budget: $8 – $15 USD
WriteSmart is about giving users clear, step-by-step guidance, so I need concise copy that turns complex tasks into easy-to-follow how-to guides. Every piece should educate first, selling only through clarity and authority.
Here’s what I’m after:
• A friendly yet professional tone that speaks to curious readers, not hard-sell shoppers.
• Actionable instructions broken into logical steps, each with short headings, plain-language explanations, and the occasional pro tip to keep things engaging.
• SEO-aware structure (H1/H2 hierarchy, natural keyword placement, meta description) so the guides rank as well as they read.
• Consistent voice across all guides—about 800–1,000 words each unless a topic clearly warrants more or less.
Deliverables
1. Topic outline for approval.
2. Draft copy in Google Docs or Word, ready for comments.
3. Final, proofread version with any revisions applied.
I’ll provide brand guidelines and reference materials as soon as we start; you bring the knack for explaining things simply. Let’s make these guides the resource people bookmark.
Here’s what I’m after:
• A friendly yet professional tone that speaks to curious readers, not hard-sell shoppers.
• Actionable instructions broken into logical steps, each with short headings, plain-language explanations, and the occasional pro tip to keep things engaging.
• SEO-aware structure (H1/H2 hierarchy, natural keyword placement, meta description) so the guides rank as well as they read.
• Consistent voice across all guides—about 800–1,000 words each unless a topic clearly warrants more or less.
Deliverables
1. Topic outline for approval.
2. Draft copy in Google Docs or Word, ready for comments.
3. Final, proofread version with any revisions applied.
I’ll provide brand guidelines and reference materials as soon as we start; you bring the knack for explaining things simply. Let’s make these guides the resource people bookmark.