Analyzing the Impact of AI-Driven Personalization on Consumer Buying Behavior in E-commerce

This paper explores how artificial intelligence (AI) technologies are used to personalize the shopping experience on eCommerce platforms and how this personalization influences consumer buying decisions. It can delve into aspects like personalized recommendations, chatbots for customer service, and predictive analytics for understanding consumer preferences. The research could involve a mix of qualitative and quantitative methods, including surveys, interviews with eCommerce professionals, and analysis of consumer interaction data on various platforms. This study could contribute to understanding the effectiveness of AI-driven personalization strategies in enhancing customer satisfaction, loyalty, and overall sales performance.