Logo Recreation & Brand Asset System

CRNCLO — Logo Recreation & Brand Asset System

Project Overview

I’m building CRNCLO, a premium Australian athleisure brand with long-term ambitions in the luxury apparel space.

I already have the logo concept and overall brand direction. This is NOT a logo redesign.

Your role is to professionally recreate and refine my existing artwork into a clean, production-ready vector brand identity while preserving the original concept.

I’m looking for a designer with excellent attention to detail who understands apparel branding and can build assets that will be used across clothing, packaging, digital media, and manufacturing.

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Scope of Work

Recreate my existing logo as a professional vector.

Refine the proportions, spacing, alignment, curves and overall consistency while keeping the original identity intact.

Create a complete brand asset system that is scalable and manufacturing-ready.

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Deliverables

1. Wordmark

Please provide:

* Primary horizontal version
* Stacked version
* Black version
* White version
* Primary Navy version

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2. Macro Mark

The Macro Mark is one of the two long-term visual identifiers of CRNCLO.

It must be recreated as a perfectly balanced vector suitable for:

* Embroidery
* Screen printing
* DTG printing
* Heat transfer
* Rubber patches
* Metal hardware
* Woven labels
* Neck labels
* Swing tags
* Packaging
* Website
* Social media

Please provide:

* Filled version
* Outline version (if appropriate)
* Black
* White
* Primary Navy

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3. Flag Strip

The Flag Strip is one of CRNCLO’s permanent brand assets and will become one of the primary visual identifiers of the brand.

It must be recreated as a precise vector with equal proportions, perfect spacing and clean geometry.

Stripe Order

1. Deep Red — #8B1A1A
2. Dark Blue — #000980
3. Deep Green — #0B3B2E

Please provide:

* Full colour
* Single colour
* Monochrome
* Horizontal version
* Vertical version

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4. Brand Lockups

Please create:

* Wordmark + Macro Mark
* Wordmark + Flag Strip
* Macro Mark only
* Flag Strip only
* Social media profile version
* Website favicon

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Colour Palette

Primary Brand Colours

Primary Navy — #0A1A2F

Off White — #F5F5F5

Flag Strip Colours

Deep Red — #8B1A1A

Dark Blue — #000980

Deep Green — #0B3B2E

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Typography

Please recommend a premium typeface that complements the brand.

Current direction:

* Playfair Display
* Or a similar luxury serif

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Production Requirements

All artwork must be suitable for:

* Clothing manufacturing
* Embroidery
* Screen printing
* DTG printing
* Heat transfer
* Rubber patches
* Woven labels
* Neck labels
* Swing tags
* Packaging
* Website
* Social media
* Print

The artwork must remain sharp and legible from very small woven labels through to large back graphics.

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Final File Formats

Please provide:

* AI
* EPS
* SVG
* PDF
* PNG (transparent)
* JPG

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Folder Structure

Please organise the files into the following folders:

01 Master Files

02 Print

03 Web

04 Social Media

05 Brand Assets

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Mini Brand Guide (PDF)

Please include a simple brand guide covering:

* Logo construction
* Clear space
* Minimum size
* Incorrect logo usage
* Colour codes
* Typography
* Approved logo variations
* Macro Mark usage
* Flag Strip usage

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Ownership

Upon completion, I require:

* Full commercial ownership
* Full copyright transfer
* All editable source files

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To Apply

Please include examples of:

* Fashion branding
* Luxury branding
* Streetwear branding
* Apparel logo design
* Brand identity systems

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Please Answer

1. Did you personally create the portfolio work you’re submitting?
2. Have you designed logos specifically for clothing brands?
3. Have you prepared artwork for embroidery and apparel manufacturing?
4. Can you accurately recreate an existing logo into a clean, production-ready vector?
5. What software do you use?
6. How many revisions are included?
7. Can you deliver all editable source files?

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Budget

I’m an early-stage founder with a modest budget, but I’m looking to build a long-term relationship with a designer who can continue working with CRNCLO as the brand grows.

If you’re detail-oriented, experienced in apparel branding, and confident in creating production-ready brand assets, I’d love to hear from you.

Thank you.