Instagram Manager and Story Teller - Textile and Fashion

We are a purpose-led clothing brand inspired by Himalayan natural fibers, Ayurveda, and mindful living. Our brand is rooted in storytelling, aesthetics, and conscious consumption—not fast fashion.

We are looking for an Instagram Manager / Social Media Strategist who can translate our brand philosophy into engaging content and help drive organic sales through Instagram.

This is an early-stage brand, so we are looking for someone who understands how to build resonance, not just vanity metrics.

BUDGET - 8,000 per month plus percentage on organic sales from Instagram

Roles & Responsibilities

Create engaging Instagram content (posts, reels, captions, stories) aligned with brand story, tone, and aesthetics

Understand and internalize the brand vocabulary and translate it for our target customer

Develop storytelling-led content that builds trust, curiosity, and community

Help generate organic sales through Instagram (no heavy ad focus initially)

Plan and execute a monthly content calendar

Engage with audience via comments and DMs (as needed)

Track performance and iterate content based on engagement and conversion insights

Sales & Incentives

This role includes a performance-linked incentive

A percentage of sales generated via Instagram will be shared upon achieving agreed sales targets

Details to be discussed and finalized after initial alignment

Who Should Apply

You understand storytelling, branding, and conscious/luxury positioning

You have managed Instagram accounts that focus on organic growth and conversions

You can think like a brand builder, not just a content scheduler

Bonus if you’ve worked with fashion, wellness, sustainability, or lifestyle brands

Project Type

Freelance / Project-based

Long-term collaboration possible based on performance

To Apply, Please Share

Instagram accounts you’ve managed

Brief explanation of how you approach storytelling for brands

Any examples where your content contributed to sales or strong engagement