Meta CAPI & sGTM Stripe Setup
Budget: $25 – $50 USD
We’re looking for an expert in Google Tag Manager (Server-Side), Meta Conversions API (CAPI), and Stripe webhooks to help us build a fully working, reliable tracking system for our SaaS product.
Our goal is to track and send events to Meta CAPI for customers who:
1. Start a free trial, and
2. Get charged successfully (after 7 days), when their subscription becomes active.
We’re already using Stape + GTM (server-side) setup to send basic events to Meta. Now we need a proper configuration that ties together Stripe billing → Stape → Meta for accurate paid conversion tracking and attribution.
The expert will be responsible for:
1️⃣ Setup & Integration
Configure Stripe webhooks (invoice.payment_succeeded, customer.subscription.updated)
Send webhook events into Stape server endpoint / GTM server container
Create or update GTM Server triggers + tags for:
StartTrial event (client or server)
SubscriptionActivated (from Stripe webhook)
2️⃣ Attribution & Data Matching
Ensure proper fbp / fbc / email / phone / event_id mapping for Meta deduplication
Implement logic to store & retrieve fbp/fbc identifiers from trial start → successful payment
Ensure that Meta can differentiate between paid users from ads vs organic
3️⃣ Meta CAPI Configuration
Optimize Meta Conversions API setup inside Stape
Test events with Meta Events Manager (Test Events)
Ensure hashing, deduplication, and privacy compliance
4️⃣ Testing & QA
Verify data flow end-to-end:
Trial start → backend → Stripe → Stape → Meta
Confirm conversions appear in Meta Events Manager
Our goal is to track and send events to Meta CAPI for customers who:
1. Start a free trial, and
2. Get charged successfully (after 7 days), when their subscription becomes active.
We’re already using Stape + GTM (server-side) setup to send basic events to Meta. Now we need a proper configuration that ties together Stripe billing → Stape → Meta for accurate paid conversion tracking and attribution.
The expert will be responsible for:
1️⃣ Setup & Integration
Configure Stripe webhooks (invoice.payment_succeeded, customer.subscription.updated)
Send webhook events into Stape server endpoint / GTM server container
Create or update GTM Server triggers + tags for:
StartTrial event (client or server)
SubscriptionActivated (from Stripe webhook)
2️⃣ Attribution & Data Matching
Ensure proper fbp / fbc / email / phone / event_id mapping for Meta deduplication
Implement logic to store & retrieve fbp/fbc identifiers from trial start → successful payment
Ensure that Meta can differentiate between paid users from ads vs organic
3️⃣ Meta CAPI Configuration
Optimize Meta Conversions API setup inside Stape
Test events with Meta Events Manager (Test Events)
Ensure hashing, deduplication, and privacy compliance
4️⃣ Testing & QA
Verify data flow end-to-end:
Trial start → backend → Stripe → Stape → Meta
Confirm conversions appear in Meta Events Manager