School Event Marketing Strategy
Budget: $30 – $250 USD
I'm seeking a strategic marketing plan for a school final event. The plan must include a SWOT analysis.
Key Requirements:
- Focus on attracting school staff
- Detailed SWOT analysis
- Innovative marketing strategies
Ideal Skills:
- Experience in event marketing
- Strong analytical skills for SWOT
- Creative strategy development
Purpose of this Assessment
In this competency you learned about the role marketing plays in organizations, and what makes people
decide to purchase certain products. You also learned how to create value for a product or service, and
how to create a marketing plan. The purpose of this assessment is to apply what you have learned in this
competency in order to create a strategic marketing plan for an event of your choice. You will complete a
SWOT analysis to include in this plan, along with other elements discussed in this competency.
Items Required for Submission
1. 5-Page Strategic Marketing Plan for an Event of Your Choice
Step ONE:
Brainstorm an idea for an event you would like to market. Ideally, this would be something of interest to
you. Some examples might be a concert, a fair, a webinar, or a party. Once you decide on the type of
event you want to market, then you will include specifics. For example, if you decide on a party what
might it be for? A tea party for a nonprofit that supports children in Africa perhaps? Think about what
would inspire someone to attend, and build it around that.
Step TWO: Create Your SWOT Analysis Matrix
Based on the material you have covered in this competency, you will create a SWOT analysis in order to
evaluate the strengths, weaknesses, opportunities, and threats pertaining to your event. In this step, you
will start by creating a SWOT analysis matrix. For a review on SWOT analysis and a SWOT matrix, see the
Resources/Templates section below.
Final Assessment: Outline and Rubric 1
Fundamentals of Marketing Final Assessment: Outline and Rubric
Step THREE: Write Your Strategic Marketing Plan
Create a 5-page strategic marketing plan. Your plan should include the following:
● Cover page with the company logo, title, organization name, date and your name.
● Summary with the organization name, list of leaders within the organization with their titles/job
roles
● Explanation of the business which should include what the organization does and what industry
it is in
● Company and marketing department missions
● Business objectives including the company initiatives and goals of the initiative
● SWOT analysis
● Market research that includes the industry, target audience/psychographics and competitive
analysis
● Strategic marketing goals for the year
● Key marketing metrics, i.e., what quantitative measures will be used to track success?
● Marketing channels, i.e., channels/social networks
● Budget, including the departmental budget and how you will allocate the budget
Step FOUR: Complete Checklist for Submission
Before you submit your work, check to see if you have met the criteria noted below. Did you:
✓ Come up with an idea for an event to market?
✓ Ensure there are ample details about the event and potential attendees?
✓ Create cover page that includes:
o Company Logo
o Title
o Date
o Your Name
✓ Write a summary with:
o Company Name
o Leadership
o Business Explanation
✓ Include the company mission and marketing department mission?
✓ Include business objectives including:
o Company Initiative
o Initiative Goals
✓ Include your SWOT analysis with reasoning for each component provided in a logical manner:
o Strengths
Final Assessment: Outline and Rubric 2
Fundamentals of Marketing Final Assessment: Outline and Rubric
o Weaknesses
o Opportunities
o Threats
✓ Include market research which includes:
o Industry
o Target
o Competitive analysis
✓ Include key marketing metrics including quantitative measures you will use to track success?
✓ Include share marketing channels including channels and social networks that will be utilized?
✓ Ensure all of the required elements of the strategic plan are covered in full, and there is ample
detail for each section.
✓ Include your budget, including
o Departmental budget
o How you will allocate the budget
✓ Ensure your plan adheres to technical business writing standards.
Step FIVE: Submit Your Work
● Your completed files should be submitted through the Final Assessment page of your competency.
● Please note, for files smaller than 10MB (e.g., most Word documents), use the corresponding
“+UPLOAD STUDENT FILE” button to upload your Final Assessment documents. For larger files of
any type (e.g., voice over PowerPoint files, video presentations), please use the optional TEXT
EDITOR to provide a URL where your tutorial faculty can download your file.
● How you create a download URL is up to you, but various free online providers, including Google
Drive and Dropbox, offer this service. Please make sure that the URL you provide can be accessed
by anyone with the link. For further instructions on how to create public links for uploaded files,
consult the support pages for your chosen provider.
List of Templates/Resources Needed
While you learned about SWOT analysis in this competency, this website provides additional information
and a downloadable template for your SWOT matrix
Key Requirements:
- Focus on attracting school staff
- Detailed SWOT analysis
- Innovative marketing strategies
Ideal Skills:
- Experience in event marketing
- Strong analytical skills for SWOT
- Creative strategy development
Purpose of this Assessment
In this competency you learned about the role marketing plays in organizations, and what makes people
decide to purchase certain products. You also learned how to create value for a product or service, and
how to create a marketing plan. The purpose of this assessment is to apply what you have learned in this
competency in order to create a strategic marketing plan for an event of your choice. You will complete a
SWOT analysis to include in this plan, along with other elements discussed in this competency.
Items Required for Submission
1. 5-Page Strategic Marketing Plan for an Event of Your Choice
Step ONE:
Brainstorm an idea for an event you would like to market. Ideally, this would be something of interest to
you. Some examples might be a concert, a fair, a webinar, or a party. Once you decide on the type of
event you want to market, then you will include specifics. For example, if you decide on a party what
might it be for? A tea party for a nonprofit that supports children in Africa perhaps? Think about what
would inspire someone to attend, and build it around that.
Step TWO: Create Your SWOT Analysis Matrix
Based on the material you have covered in this competency, you will create a SWOT analysis in order to
evaluate the strengths, weaknesses, opportunities, and threats pertaining to your event. In this step, you
will start by creating a SWOT analysis matrix. For a review on SWOT analysis and a SWOT matrix, see the
Resources/Templates section below.
Final Assessment: Outline and Rubric 1
Fundamentals of Marketing Final Assessment: Outline and Rubric
Step THREE: Write Your Strategic Marketing Plan
Create a 5-page strategic marketing plan. Your plan should include the following:
● Cover page with the company logo, title, organization name, date and your name.
● Summary with the organization name, list of leaders within the organization with their titles/job
roles
● Explanation of the business which should include what the organization does and what industry
it is in
● Company and marketing department missions
● Business objectives including the company initiatives and goals of the initiative
● SWOT analysis
● Market research that includes the industry, target audience/psychographics and competitive
analysis
● Strategic marketing goals for the year
● Key marketing metrics, i.e., what quantitative measures will be used to track success?
● Marketing channels, i.e., channels/social networks
● Budget, including the departmental budget and how you will allocate the budget
Step FOUR: Complete Checklist for Submission
Before you submit your work, check to see if you have met the criteria noted below. Did you:
✓ Come up with an idea for an event to market?
✓ Ensure there are ample details about the event and potential attendees?
✓ Create cover page that includes:
o Company Logo
o Title
o Date
o Your Name
✓ Write a summary with:
o Company Name
o Leadership
o Business Explanation
✓ Include the company mission and marketing department mission?
✓ Include business objectives including:
o Company Initiative
o Initiative Goals
✓ Include your SWOT analysis with reasoning for each component provided in a logical manner:
o Strengths
Final Assessment: Outline and Rubric 2
Fundamentals of Marketing Final Assessment: Outline and Rubric
o Weaknesses
o Opportunities
o Threats
✓ Include market research which includes:
o Industry
o Target
o Competitive analysis
✓ Include key marketing metrics including quantitative measures you will use to track success?
✓ Include share marketing channels including channels and social networks that will be utilized?
✓ Ensure all of the required elements of the strategic plan are covered in full, and there is ample
detail for each section.
✓ Include your budget, including
o Departmental budget
o How you will allocate the budget
✓ Ensure your plan adheres to technical business writing standards.
Step FIVE: Submit Your Work
● Your completed files should be submitted through the Final Assessment page of your competency.
● Please note, for files smaller than 10MB (e.g., most Word documents), use the corresponding
“+UPLOAD STUDENT FILE” button to upload your Final Assessment documents. For larger files of
any type (e.g., voice over PowerPoint files, video presentations), please use the optional TEXT
EDITOR to provide a URL where your tutorial faculty can download your file.
● How you create a download URL is up to you, but various free online providers, including Google
Drive and Dropbox, offer this service. Please make sure that the URL you provide can be accessed
by anyone with the link. For further instructions on how to create public links for uploaded files,
consult the support pages for your chosen provider.
List of Templates/Resources Needed
While you learned about SWOT analysis in this competency, this website provides additional information
and a downloadable template for your SWOT matrix