Expedia Group

You should demonstrate qualitative and quantitative growth. In strategy there is rarely one right answer but usually a range of acceptable answers. Therefore, you should focus on the process and not finding the exact best answer as there is likely to be many ways to provide good solutions/output. As for personal growth, there is no right or wrong, but honesty or lack thereof. Be creative and honest.
FIRM: EXPEDIA GROUP
-Assess the firm’s successful and unsuccessful choices. Examples may be factors such as JVs, M&A, geographic expansion, business model, product choices or any other topic in this course.
- Using course concepts, how would you improve the competitive positioning? Where is it today relative to the external environment and internal resources and how can it improve? I want you to address at least two aspects of competitive positioning (PESTEL, five forces, SWOT, competitive grouping).
-Apply a strategic framework of for future growth. (Using course concepts, how should the firm pursue growth?)
-Identify underlying reasons for successful and unsuccessful performance within an enterprise. Use strategy concepts to explain the performance. This requires quantitative data.
- Corporate Strategy & Competitive Dynamics --Describe and apply different types of growth (for a firm) (that is vertical and horizontal). You may choose to describe the type of growth that firm uses (e.g. Apple uses acquisitions and product line growth for both horizontal and vertical expansion- and then you would illustrate this with examples over the years and how it helped the firm expand.
-Respond to the learning objectives from any module. List the module number and the learning objective (LO) and illustrate what you learned. Put the LO in BOLD. Make this easy to grade.

(HERE IS THE TEXTBOOK IF YOU NEED IT: https://opentextbc.ca/strategicmanagement/)