applied microeconomics with marketing analytics

examples include:
A/B Testing
Advantages and disadvantages of A/B testing
Appropriate use cases for A/B testing in marketing

Price Elasticity of Demand
Definition and interpretation
Methods for estimating price elasticity, including regression analysis
Potential biases and limitations of elasticity estimates
Data requirements for accurate elasticity estimation

Price Discrimination
Definition and types of price discrimination (first-degree, second-degree, and third-degree)
Profit considerations and comparisons with uniform pricing
Impact on consumer welfare
Implementation constraints and examples

Bertrand Competition
Description and assumptions of the Bertrand competition model
Pricing outcomes in Bertrand competition with homogeneous products and identical costs
Role of price matching in the Bertrand model and its impact on competition and entry deterrence

Marketing Analytics and Customer Segmentation
Data-driven marketing strategies
Types of data and statistical methods used in marketing analytics
Customer targeting and segmentation techniques

Customer Lifetime Value (CLV)
Definition and importance of CLV
Estimation and analysis of CLV
Application of CLV in marketing and pricing decisions

Pricing Optimization
Understanding consumer preferences and willingness-to-pay
Designing optimal pricing plans
Implementing price discrimination strategies (third-degree and second-degree)

Basic Statistical and Econometric Methods
Regression analysis
Probability calculations
Longitudinal data analysis