Business Analytics Dataset Exploration
Budget: $250 – $750 USD
Download a dataset from Kaggle (https://www.kaggle.com/) related to business analytics, such as sales, customer behavior, marketing trends, or financial performance etc. The dataset must include at least two categorical variables and at least two continuous variables.
1. Critically examine how the selected dataset can help address a specific business problem. Refer to the variables in the dataset to support your analysis.
2. Critically evaluate one variable from your dataset, using an appropriate statistical technique (such as descriptive statistics or a visual summary). Justify your choice of technique.
3. Formulate and test a hypothesis using two variables from your dataset. Your response should:
a. Construct the null and alternative hypotheses
b. Select an appropriate statistical test and justify your choice
c. Test the hypothesis (show the steps, results, and the screenshots of your implementation)
4.
a. Analyze the findings from your hypothesis test in Q3 and propose a business solution based onthem.
b. Hypothesize any limitations that could impact the reliability of your conclusions, such as sample size, data quality, or assumptions of the statistical test used.
c. Suggest how future analysis could be improved to strengthen decision-making.
3.2 Terms of Reference.
• As a GUIDE ONLY, this section outlines some of the aspects you may consider significant given the brief shown above. Your report should include:
– Table of Contents
– Introduction
– Answers to the previous question 1-4
– Conclusion
– Reference (minimum 5 articles from authentic journals in relevance to the topics) – APA
• Complete the tasks fully but concisely and as directly as possible. Follow all specific instructions for individual questions.
• Answer all tasks in your own words. Do not copy any text from the notes, readings or other sources.
Total Word Count – Approximately 2000-3000 Words (DO NOT EXCEED)
Assessment Format:
Standard academic presentation is required, including:
• Concise and appropriate language
• Fully referenced using the (APA) method, containing all sources used for each piece of work
• all work should be spaced at 1.5
• Use the (Times New Roman) font, regular style and font size (12)
• Insert page numbers
1. Critically examine how the selected dataset can help address a specific business problem. Refer to the variables in the dataset to support your analysis.
2. Critically evaluate one variable from your dataset, using an appropriate statistical technique (such as descriptive statistics or a visual summary). Justify your choice of technique.
3. Formulate and test a hypothesis using two variables from your dataset. Your response should:
a. Construct the null and alternative hypotheses
b. Select an appropriate statistical test and justify your choice
c. Test the hypothesis (show the steps, results, and the screenshots of your implementation)
4.
a. Analyze the findings from your hypothesis test in Q3 and propose a business solution based onthem.
b. Hypothesize any limitations that could impact the reliability of your conclusions, such as sample size, data quality, or assumptions of the statistical test used.
c. Suggest how future analysis could be improved to strengthen decision-making.
3.2 Terms of Reference.
• As a GUIDE ONLY, this section outlines some of the aspects you may consider significant given the brief shown above. Your report should include:
– Table of Contents
– Introduction
– Answers to the previous question 1-4
– Conclusion
– Reference (minimum 5 articles from authentic journals in relevance to the topics) – APA
• Complete the tasks fully but concisely and as directly as possible. Follow all specific instructions for individual questions.
• Answer all tasks in your own words. Do not copy any text from the notes, readings or other sources.
Total Word Count – Approximately 2000-3000 Words (DO NOT EXCEED)
Assessment Format:
Standard academic presentation is required, including:
• Concise and appropriate language
• Fully referenced using the (APA) method, containing all sources used for each piece of work
• all work should be spaced at 1.5
• Use the (Times New Roman) font, regular style and font size (12)
• Insert page numbers
Related categories:
Statistics
Research Writing
Business Analysis
Statistical Analysis
SPSS Statistics