Artificial Intelligence and Machine Learning - Company Based Research Project

Organisation - Phoenix Mills

Questions to be attempted:

1. What AI tools or technologies are being used in the organization?

2. What processes are being improved with AI/ML implementation? Make a comparative analysis of the AI/ML
implementations in processes of any two competitors of the organization.
(The suggestive processes may include but not limited to Chatbots for customer care, direct marketing,
product propensity, product recommendation systems, loan automation, underwriting, fraud detection, employee training and development, dynamic pricing, demand forecasting, predictive maintenance, target marketing, customer 360 degree view, sentiments analytics, credit scoring, talent acquisition, credit and risk analysis, knowledge management, digital footprints analysis, trend analysis, algorithmic trading, market basket analysis, Robo Advisors, etc.)

3. Who is the Chief Analytics Officer/Chief Technical Officer/ Chief Data Officer/ Data Scientist in the organization? Search and collect their profile and contact details.

4. Does the organization have any AI driven products? If yes, list them and explain them briefly.

5. Does the company use any Digital Reality (AR/VR/MR) technology for boosting its sales and marketing? If yes,
explain them briefly.

6. Customer Acquisition and Retention are the two prime agendas for any organization. What AI/ML tools/
technologies/ strategies is the company using in this direction?