DigitMarketing & SEO Specialist (Squarespace + Google Business) – Electrical Company | Ongoing Work
Budget: $8 – $15 AUD
Project Overview
We are Wired World Electrical, a Sydney-based electrical services company operating across the Eastern Suburbs and surrounding areas.
We are looking for an experienced Digital Marketing VA / SEO Specialist to:
• Redesign and refine our existing Squarespace website (wwelectrical.com.au)
• Make the website look extremely professional and aligned with our brand
• Optimise the entire site for strong local SEO
• Position us as a modern, high-quality electrical company
This is not a basic website edit — we want a professional, clean, conversion-focused and SEO-optimised website that generates leads.
This role has potential to become ongoing monthly marketing support.
Scope of Work
Squarespace Website Upgrade
We require:
• Improved layout and visual hierarchy
• Clean, modern, high-trust design
• Better structure for conversions (clear call-to-actions, phone placement, service breakdowns)
• Professional use of our brand colours (blue/yellow palette)
• Integration of our existing job photos and assets
• Improved mobile optimisation
• Clear service pages for each major service
SEO Optimisation (Critical)
The website must be made extremely SEO-friendly, including:
• Proper heading structure (H1, H2, H3)
• Local keyword optimisation (Eastern Suburbs, Sydney etc.)
• Dedicated service pages (e.g. Emergency Electrician, Switchboard Upgrades, Level 2 Electrician, Commercial Electrical, etc.)
• Meta titles & meta descriptions
• Alt tags on images
• Internal linking
• FAQ sections for ranking
• Schema markup if possible
• Fast loading structure
We want this site built to rank long-term.
Google Business Profile Support (Bonus)
If experienced, assist with:
• GBP optimisation
• SEO-aligned service descriptions
• Local content strategy
Objective
To position Wired World Electrical as:
• Modern
• Reliable
• Professional
• Premium quality
• Trusted for residential & commercial work
We want the website to convert leads and dominate locally in search.
Required Skills
Applicants must have:
• Proven Squarespace experience
• Strong SEO knowledge (local SEO essential)
• Experience working with trade/service businesses
• Understanding of Google ranking factors
• Ability to write conversion-focused content
• Strong design eye
Bonus:
• Experience with Google Ads
• Experience improving Google Business Profiles
Budget
We are open to:
• Fixed price for website upgrade
OR
• Hourly rate (AUD only)
Please submit:
Your rate (in AUD)
Estimated hours required
Examples of similar service-based websites you’ve worked on
Outline of your SEO strategy approach
Ongoing Opportunity
We are looking for a long-term relationship.
If this project is successful, we will continue with:
• Monthly SEO
• Google Ads
• Ongoing content
• Marketing management
Important
We are not looking for:
• Generic templates
• Basic keyword stuffing
• Overseas agencies pretending to be individuals
• People without proven SEO results
We want a serious professional who understands local search and lead generation.
If you're interested, please respond with:
“WWE SEO Ready” at the top of your proposal.
We are Wired World Electrical, a Sydney-based electrical services company operating across the Eastern Suburbs and surrounding areas.
We are looking for an experienced Digital Marketing VA / SEO Specialist to:
• Redesign and refine our existing Squarespace website (wwelectrical.com.au)
• Make the website look extremely professional and aligned with our brand
• Optimise the entire site for strong local SEO
• Position us as a modern, high-quality electrical company
This is not a basic website edit — we want a professional, clean, conversion-focused and SEO-optimised website that generates leads.
This role has potential to become ongoing monthly marketing support.
Scope of Work
Squarespace Website Upgrade
We require:
• Improved layout and visual hierarchy
• Clean, modern, high-trust design
• Better structure for conversions (clear call-to-actions, phone placement, service breakdowns)
• Professional use of our brand colours (blue/yellow palette)
• Integration of our existing job photos and assets
• Improved mobile optimisation
• Clear service pages for each major service
SEO Optimisation (Critical)
The website must be made extremely SEO-friendly, including:
• Proper heading structure (H1, H2, H3)
• Local keyword optimisation (Eastern Suburbs, Sydney etc.)
• Dedicated service pages (e.g. Emergency Electrician, Switchboard Upgrades, Level 2 Electrician, Commercial Electrical, etc.)
• Meta titles & meta descriptions
• Alt tags on images
• Internal linking
• FAQ sections for ranking
• Schema markup if possible
• Fast loading structure
We want this site built to rank long-term.
Google Business Profile Support (Bonus)
If experienced, assist with:
• GBP optimisation
• SEO-aligned service descriptions
• Local content strategy
Objective
To position Wired World Electrical as:
• Modern
• Reliable
• Professional
• Premium quality
• Trusted for residential & commercial work
We want the website to convert leads and dominate locally in search.
Required Skills
Applicants must have:
• Proven Squarespace experience
• Strong SEO knowledge (local SEO essential)
• Experience working with trade/service businesses
• Understanding of Google ranking factors
• Ability to write conversion-focused content
• Strong design eye
Bonus:
• Experience with Google Ads
• Experience improving Google Business Profiles
Budget
We are open to:
• Fixed price for website upgrade
OR
• Hourly rate (AUD only)
Please submit:
Your rate (in AUD)
Estimated hours required
Examples of similar service-based websites you’ve worked on
Outline of your SEO strategy approach
Ongoing Opportunity
We are looking for a long-term relationship.
If this project is successful, we will continue with:
• Monthly SEO
• Google Ads
• Ongoing content
• Marketing management
Important
We are not looking for:
• Generic templates
• Basic keyword stuffing
• Overseas agencies pretending to be individuals
• People without proven SEO results
We want a serious professional who understands local search and lead generation.
If you're interested, please respond with:
“WWE SEO Ready” at the top of your proposal.