Innovative CCC Research Extension

Job ID: 39226955

Budget: $30 – $250 USD

Extension of Previous Research: This project builds upon prior research on Cancel Culture Conformity (CCC) by introducing a new independent variable to analyze audience reactions.

Data Analysis & SPSS Integration: The research involves statistical analysis, including chi-square tests and ANOVAs, requiring proper data interpretation and formatting of tables.

Research Objective:

Examining emotional responses to a controversial social media advertisement from Dove.
Analyzing how the advertiser's gender influences audience perception of the ad and the company.
Literature Review & Hypothesis Development:

A structured literature review is needed, incorporating at least five new peer-reviewed sources to support the new research direction.
Hypothesis development should consider both main effects (gender’s influence on perception) and interaction effects (how gender and cancel culture responses interact).
Formatting & Referencing: The document should adhere to APA formatting and include a minimum of 10 references from scholarly sources.

Deliverables:

A well-structured research document that integrates prior findings with the new study focus.
Properly formatted statistical tables and data interpretation based on SPSS results.
WILL PAY UP TO $100
DUE SUNDAY MARCH 23