MMP Integrated Data Analytics Platform

Develop a data analytics platform that integrates with leading Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer, and Singular. The platform will be used by ad networks to fetch, store, and aggregate campaign performance data from multiple MMP APIs. It will provide comprehensive reporting on campaign performance, fraud detection, and revenue metrics. Additionally, the platform will support importing and merging advertiser CRM data from Excel files for enhanced accuracy.

Core Features & Requirements:
1. API Integrations
• Fetch data from Adjust, AppsFlyer, and Singular APIs and enable easy configuration for future API integrations and predefined intervals supporting all
2. Data Storage & Processing
• Store campaign data in a structured database.
• Implement a data normalization layer to standardize metrics across different MMPs.
• Support importing Excel files from advertisers' CRM systems
3. Reporting & Dashboard
• Display performance metrics such as:
• Support data visualization (charts, graphs, tables).
4. User Access
5. Data Export & API Access
• CSV/Excel export functionality for all reports.
• Option for API access for external tools or BI platforms.
6. Scalability & Performance Considerations