Brevo CRM Specialist for Event Company -$250 Budget
Budget: $250 – $750 USD
seeking a CRM and automation specialist to build a fully integrated CRM system using Brevo (formerly Sendinblue) for an event company.
Please note that the following is what we currently believe we require, however, there may be some additional requirements to the project such as a additional piece of data that will be required. Please have this in mind.
The system will allow us to manage detailed artist and customer profiles, automate intelligent email journeys, recover abandoned carts, issue automated invoices, and more — all designed to fuel music experiences around the globe.
? Scope of Work:
1. CRM Setup & Data Structure
? Artist Profiles
Create and structure artist profiles with the following fields:
Profile Picture
Real name
Stage name (if different)
Age
Email
Where the artist is based (city & country)
Genres of music they create
Cities the artist would like to perform in
Social media handles (Instagram, TikTok, X, etc.)
Monitor their social media following and any spikes that may occur after an activation such as a mailout. I think this will be connected to an API*
DSP profile references (Spotify, Apple Music, SoundCloud, Audiomack, etc.)
? Customer Profiles
Capture and organise the following customer data:
First name, last name, email, DOB
Preferred music genres
Favourite artists (free text or dropdown)- from roster of talent that we work with and artists in general from all over world.
Cities they would travel to for a live event
Event attendance history
purchasing history from out platform - e.g tickets, merch, etc
Engagement behaviour (opens, clicks, RSVPs)
Create appropriate custom fields, tagging, and segmentation logic in Brevo
2. Automated Workflows & Email Journeys
Sign-Up Confirmation
Branded welcome sequences triggered by sign-up, tailored to customer music tastes or artist profiles
Event & Tour Notifications
Customers are notified when their favourite genres/artists appear in cities they’ve shown interest in
Abandoned Cart Recovery
For ticket and merchandise sales (via WooCommerce, Stripe, Shopify, etc.), set up recovery emails with logic based on cart content and timing
Post-Event & Re-Engagement Sequences
Thank-you emails, surveys, and targeted re-engagement for inactive customers or artists
3. Invoicing Integration
Set up automated invoicing post-purchase using:
Brevo’s transactional email setup
OR integrate with platforms like Stripe, QuickBooks, Zoho, or Xero
Custom branded invoice templates
Triggered by ticket or merch sales, or event participation confirmations
4. Forms & Data Collection
Build branded, user-friendly forms for:
Artist sign-ups (to collect all required profile data)
Customer registrations (with genre/city preferences)
Feedback and event surveys
Connect forms to Brevo via Zapier, Make, or native integration
Optionally sync with Airtable or Google Sheets for backend data control
5. Analytics & Reporting
Set up dashboards (in Brevo or tools like Google Data Studio/Airtable) to monitor:
Artist locations and genre trends
Customer travel and genre interests
Conversion rates from automations
Cart recovery performance
6. Compliance & Admin Controls
Ensure GDPR-compliant opt-ins
Include profile update and unsubscribe flows
Set team roles and access permissions within Brevo for secure collaboration
? Ideal Freelancer:
Strong experience with Brevo or similar CRM tools (ActiveCampaign, Klaviyo, HubSpot)
Proficient in marketing automation, segmentation, and email flows
Experience integrating tools like Zapier, Make, Airtable, Stripe, and WooCommerce
Familiar with customer journeys for events or entertainment brands
Understanding of music/artist ecosystems is a big bonus
?Deliverables:
Complete CRM setup on Brevo
All automated workflows live (sign-up, abandoned cart, invoicing, event alerts)
Custom reporting/dashboard
Data collection forms and integrations
Documentation + 1 onboarding session
Please note that the following is what we currently believe we require, however, there may be some additional requirements to the project such as a additional piece of data that will be required. Please have this in mind.
The system will allow us to manage detailed artist and customer profiles, automate intelligent email journeys, recover abandoned carts, issue automated invoices, and more — all designed to fuel music experiences around the globe.
? Scope of Work:
1. CRM Setup & Data Structure
? Artist Profiles
Create and structure artist profiles with the following fields:
Profile Picture
Real name
Stage name (if different)
Age
Where the artist is based (city & country)
Genres of music they create
Cities the artist would like to perform in
Social media handles (Instagram, TikTok, X, etc.)
Monitor their social media following and any spikes that may occur after an activation such as a mailout. I think this will be connected to an API*
DSP profile references (Spotify, Apple Music, SoundCloud, Audiomack, etc.)
? Customer Profiles
Capture and organise the following customer data:
First name, last name, email, DOB
Preferred music genres
Favourite artists (free text or dropdown)- from roster of talent that we work with and artists in general from all over world.
Cities they would travel to for a live event
Event attendance history
purchasing history from out platform - e.g tickets, merch, etc
Engagement behaviour (opens, clicks, RSVPs)
Create appropriate custom fields, tagging, and segmentation logic in Brevo
2. Automated Workflows & Email Journeys
Sign-Up Confirmation
Branded welcome sequences triggered by sign-up, tailored to customer music tastes or artist profiles
Event & Tour Notifications
Customers are notified when their favourite genres/artists appear in cities they’ve shown interest in
Abandoned Cart Recovery
For ticket and merchandise sales (via WooCommerce, Stripe, Shopify, etc.), set up recovery emails with logic based on cart content and timing
Post-Event & Re-Engagement Sequences
Thank-you emails, surveys, and targeted re-engagement for inactive customers or artists
3. Invoicing Integration
Set up automated invoicing post-purchase using:
Brevo’s transactional email setup
OR integrate with platforms like Stripe, QuickBooks, Zoho, or Xero
Custom branded invoice templates
Triggered by ticket or merch sales, or event participation confirmations
4. Forms & Data Collection
Build branded, user-friendly forms for:
Artist sign-ups (to collect all required profile data)
Customer registrations (with genre/city preferences)
Feedback and event surveys
Connect forms to Brevo via Zapier, Make, or native integration
Optionally sync with Airtable or Google Sheets for backend data control
5. Analytics & Reporting
Set up dashboards (in Brevo or tools like Google Data Studio/Airtable) to monitor:
Artist locations and genre trends
Customer travel and genre interests
Conversion rates from automations
Cart recovery performance
6. Compliance & Admin Controls
Ensure GDPR-compliant opt-ins
Include profile update and unsubscribe flows
Set team roles and access permissions within Brevo for secure collaboration
? Ideal Freelancer:
Strong experience with Brevo or similar CRM tools (ActiveCampaign, Klaviyo, HubSpot)
Proficient in marketing automation, segmentation, and email flows
Experience integrating tools like Zapier, Make, Airtable, Stripe, and WooCommerce
Familiar with customer journeys for events or entertainment brands
Understanding of music/artist ecosystems is a big bonus
?Deliverables:
Complete CRM setup on Brevo
All automated workflows live (sign-up, abandoned cart, invoicing, event alerts)
Custom reporting/dashboard
Data collection forms and integrations
Documentation + 1 onboarding session