Social Media Marketing - Content Creation

I'm seeking a digital marketing specialist focusing on my brand's presence on Facebook and Instagram.

Your main responsibilities will include:
- Developing and executing a comprehensive social media strategy to increase brand visibility and engagement on these platforms.
- Creating compelling content, particularly images, graphics, and videos, that resonate with our target audience and drive interaction.
- Monitoring, analyzing, and reporting on social media performance metrics to gauge the effectiveness of our campaigns and inform future strategies.

Ideal Skills and Experience:
- Proven experience in social media marketing, particularly on Facebook and Instagram.
- Strong graphic design skills, with experience creating engaging images and graphics for social media.
- Video production and editing skills, with a knack for creating compelling video content.
- Excellent understanding of social media analytics and performance metrics.
- Creative thinker with the ability to develop unique and engaging content.

We are aiming for daily posts on both Facebook and Instagram. Our primary goal is to increase the engagement rate on our posts. The content should adopt a casual and conversational style. The primary metric to monitor and analyze will be the engagement rate. Prioritize user-generated content to engage our audience. Focus primarily on showcasing product features. Please use Adobe Suite for content creation and Sprout Social for scheduling and analytics. The project is expected to last for 3-6 months. Target audience will be primarily "any that shows interest." The target audience is primarily new homeowners.