Social Media Manager (Beauty Brand) — Instagram & TikTok Growth Specialist

Job ID: 39706163

Budget: $250 – $750 CAD

Location preference: Canada-based or highly familiar with the Canadian market
Industry: Beauty / Cosmetics (Lip Gloss)
Platform Focus: Instagram + TikTok
Start: ASAP
Rate: Fixed + performance-based bonus option

Glossarium Beauty is a new lip gloss brand seeking a female Social Media Manager who is immersed in the beauty scene and has hands-on experience with lip gloss and cosmetics. This role requires a strong understanding of Instagram and TikTok trends, platform algorithms, and the ability to grow accounts under my approval and direction only.

You’ll receive raw content (videos, swatches, product imagery, etc.) and are expected to:
• Create and edit content that matches our brand aesthetic
• Strategically schedule and propose captions, sounds, hooks, and posting times
• Manage posting and account growth with algorithm-optimized strategies
• Never post or publish without explicit approval for each piece of content



Candidate Requirements:
• Must be a woman who uses and understands lip gloss trends, especially in the Gen Z & Millennial beauty space
• Strong marketing and content strategy experience, particularly for beauty brands
• Proven track record of account growth, with clear metrics (e.g., followers gained over time period, video views, engagement %, conversion)
• Ability to match and adapt to an existing brand style so all content looks cohesive
• Must attend a weekly 1:1 call or meeting every Sunday to discuss the brand vision, tone, and ongoing items like goals or next steps. This will also be used as feedback sessions.
• Familiarity with Canadian beauty market trends is a major asset
• Start proposal with the word “glue” to prove that you’ve fully read this description.
• Must be familiar with Meta Business Suite for managing and scheduling content on Instagram (no password sharing will be required)



Ownership & Legal Terms:
• All content, edits, captions, ideas, and materials created for this project will be exclusively owned by Glossarium Beauty.
• Content cannot be reused, resold, or reproduced in any form.
• By accepting this role, you agree to a binding NDA (Non-Disclosure Agreement) and full transfer of rights for all created content.



Bonus:

Exceptional performance in growth (followers, engagement, conversions) may result in strong performance-based bonuses and further opportunities for continued work on the project as it expands.



To Apply:

Please include:
• Portfolio and links to beauty brand accounts you’ve grown or managed with clear proof of your involvement
• Before/after growth metrics (e.g., 30-day follower growth, engagement rate, viral post examples)
• A short explanation of how you’d approach my brand’s content and what trends or visuals you’d explore — see @glossariumbeauty to get an idea.