Pre-Trail Media Campaign

Seeking an experienced publicist who can effectively create and manage a public awareness campaign regarding an upcoming civil trial. This is not a celebrity-driven or high-profile case. It is a social justice-related civil matter. The intent of the campaign is 1) to highlight the amount and number of resources the federal government is placing on this matter and the harm that such has caused the defendant over the last 4-5 years 2) for the public to understand "what was initially believed to be true, evidence has shown otherwise and because government attorneys are promoted on stats, they refuse to discontinue the case" (this is a quote from presiding settlement judge). This would be a social media-driven campaign and thus requires vast experience in this field.