seo and google add

Intellectual-property
Gomo Rugby will own all intellectual property created for the company, including content, social media pages, plugins and citations.
Trial Period
Gomo Rugby has the right to terminate the contract
--------------- is expected to meet key performance indicators (KPIs) to the highest standard.
---------------- will complete the following tasks within the assigned deadlines, and Gomo will determine the priorities:
Google ads
Maximise the return on Google ads.
Paid Social Ads
------------- will create social media ads across LinkedIn (workwear, team jackets), Facebook (Brand awareness, promotion to Facebook shops, Student
groups), and TikTok (target and saturate the younger demographic in bulk).
--------------- does not cover the cost of the ad spend. A credit card or EFTPOS card will need to be added to the Google Ad account to cover the cost per
click.
Tiktok, LinkedIn, Facebook and Instagram advertisements are priced fundamentally and do not include integrations ups landing pages, forms and
videography. Any extras required need to be discussed with your account manager and quoted on complexity.
On-Page SEO
Includes Keyword optimisation, Alt tags, Site Mapping,
Copy count optimisation
Page Speed Optimising; Paid plugins will be at the expense of Gomo. Additionally, Purchases will not be made without your approval.
SEO
Set up external links back to websites, and write three blogs per month.
In some cases, more powerful links will need to be purchased to achieve your SEO goals. If a more powerful link is required, your Business will pay the cost
of the association. We cannot purchase anything without your permission.
Google My Business
Optimise Current Google My Business.
Create more Google my business profile in other areas to dominate the google maps in more locations, and boost your shop to page one on maps. Gomo
rugby must be able to provide addresses to link the account to. Provided Addresses will only be used to verify the report and will not be available to the
public to view or visit.
Update UX
Conduct manual assessments of website UX, such as making sure the most popular links are easy to find and descriptions are in place to avoid customer
questions. However, it will be an agile approach, testing and evaluating updates to ensure optimal results.
Social Pages / Marketplaces
Evaluate all social pages and create when necessary. Update social catalogues and copy to be keyword heavy.
Create Facebook/ Instagram Shops
Create a social Calendar with Graphics and photos tuning on a 3-month schedule limited to 3 posts a week
Boost Pinterest Account - Set up Pinterest Shop/ Maintain Pinterest Shop
Reporting
Reporting will be month to month and delivered on the first week of the month.
Sales Funnels / Lead Nurturing
The customer journey will be mapped out by Gomo rugby in collaboration with YV Marketing. We expect Gomo to adhere to the deadlines YV Market sets
for us to ensure deadlines are met. If Gomo cannot fulfil requests, the project may exceed the allocated time allowance and be put on hold.
Triggers / Automation
Using the customer journey, ----------- will be responsible for setting up the needed triggers and automating some processes. Triggers include the
execution of email templates and SMS templates associated with the motivation.
Gomo will provide the expense of the programs. Nothing will be bought without gomorugby pre-approval