lead generation for a gym in a rural location

My project is to generate leads for a gym located in a rural area. My target audience is primarily local residents, and I am aiming to highlight the facilities of the gym to these people. To achieve this, I will need help utilising social media advertising as my primary method of communication. I am relatively new to marketing so will require guidance from an expert in how to make this strategy work effectively to increase lead generation and bringing more members to the gym.