A complete Digital Marketing solution for visible increase in online sale
Budget: ₹750 – ₹1,250 INR
A complete Digital Marketing solution for visible increase in online sale of XYZs journals and Employment News issues through various available/new online sale channels (like website, apps , amazon, social media) by optimising various available or new digital marketing tools like email marketing, SEO, analytics, etc., subject to suitability, sustainability and cost-effectiveness.
Objective : A push through various digital media tools is targeted at increasing sales of various books and journals of XYZ and encouraging book-reading culture in the country for various socio-economic issues. A range of literature published by XYZ is based on preserving the historic and cultural heritage of India and promoting reading habits in children. Digital media promotion should pay special attention to these aspects.
Prototypes to be submitted by the YOU: The participating teams may create the following subject to subject to suitability, sustainability and cost-effectiveness of the DM tools 6
1. A complete DM strategy for (a) increasing online sale of books and journals (b) increasing subscriptions of Employment News
2. A prototype for SEO using various keywords aimed at increasing visibility of website and apps, amazon books of XYZ
3. At least 4-5 prototypes for content marketing; A prototype for email marketing for (a) capturing one-time buyers (b) capturing new audience
4. A model for promoting sales through various social media platforms
5. A model for increasing sales of Yojana and Kurukshetra Magazines using suitable DM tools
XYZ -> Name of the company that publishes paper/magazines
Objective : A push through various digital media tools is targeted at increasing sales of various books and journals of XYZ and encouraging book-reading culture in the country for various socio-economic issues. A range of literature published by XYZ is based on preserving the historic and cultural heritage of India and promoting reading habits in children. Digital media promotion should pay special attention to these aspects.
Prototypes to be submitted by the YOU: The participating teams may create the following subject to subject to suitability, sustainability and cost-effectiveness of the DM tools 6
1. A complete DM strategy for (a) increasing online sale of books and journals (b) increasing subscriptions of Employment News
2. A prototype for SEO using various keywords aimed at increasing visibility of website and apps, amazon books of XYZ
3. At least 4-5 prototypes for content marketing; A prototype for email marketing for (a) capturing one-time buyers (b) capturing new audience
4. A model for promoting sales through various social media platforms
5. A model for increasing sales of Yojana and Kurukshetra Magazines using suitable DM tools
XYZ -> Name of the company that publishes paper/magazines