Wellness Brand Social Strategy
Budget: ₹1,500 – ₹12,500 INR
I’m mapping out the full-scale social presence for a Delhi NCR–based wellness label that serves Indian professionals aged 30+. By launch in Q2 2026 we’ll offer three experience tracks—Yoga YTT with Kundalini meditation, Kalari immersion & MMA conditioning, and later a line of recovery supplements plus “warrior gear” performance apparel.
My immediate need is a cohesive strategy that turns Instagram Reels and YouTube classes into our primary brand-awareness engines, then guides the audience smoothly toward camps, YTT enrolments, and product sales.
What I’m expecting from you
• A set of content pillars and a 12-month calendar that balances evergreen education, high-energy training clips, and soft product teasers.
• Platform-specific guidelines—ideal video formats, cadence, and hook structures for Instagram versus YouTube—so an in-house team can execute without guesswork.
• A full-funnel blueprint: awareness creative, retargeting sequences, offer stacking, and basic ad-set architecture we can scale later.
• Influencer and collaboration roadmap outlining tiers of partners (yoga masters, Kalari athletes, lifestyle creators) and timing for seeding gear or supplement packs.
• Launch playbooks for the supplement stack and apparel line, including teaser phases, live-stream events, and UGC challenges.
• KPI matrix and simple reporting template so we can track reach, saves, DM inquiries, lead cost, and cohort retention as we iterate.
There’s no hard deadline, yet I’d like a solid first draft we can review this quarter, leaving ample room for testing before 2026. If you’ve guided wellness or performance brands through multi-platform growth—especially on Instagram and YouTube—let’s talk about how you’d shape this roadmap.
My immediate need is a cohesive strategy that turns Instagram Reels and YouTube classes into our primary brand-awareness engines, then guides the audience smoothly toward camps, YTT enrolments, and product sales.
What I’m expecting from you
• A set of content pillars and a 12-month calendar that balances evergreen education, high-energy training clips, and soft product teasers.
• Platform-specific guidelines—ideal video formats, cadence, and hook structures for Instagram versus YouTube—so an in-house team can execute without guesswork.
• A full-funnel blueprint: awareness creative, retargeting sequences, offer stacking, and basic ad-set architecture we can scale later.
• Influencer and collaboration roadmap outlining tiers of partners (yoga masters, Kalari athletes, lifestyle creators) and timing for seeding gear or supplement packs.
• Launch playbooks for the supplement stack and apparel line, including teaser phases, live-stream events, and UGC challenges.
• KPI matrix and simple reporting template so we can track reach, saves, DM inquiries, lead cost, and cohort retention as we iterate.
There’s no hard deadline, yet I’d like a solid first draft we can review this quarter, leaving ample room for testing before 2026. If you’ve guided wellness or performance brands through multi-platform growth—especially on Instagram and YouTube—let’s talk about how you’d shape this roadmap.